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HollowAxis



Joined: 31/12/11
Posts: 125
Loc: London
Neil Young has a new business
      #1021440 - 29/11/12 08:32 PM
So Neil Young is set to launch a hardware music player and download service for Audiophiles. High quality etc.

http://www.wired.co.uk/news/archive/2012-09/30/neil-young

http://www.rollingstone.com/music/news/neil-young-expands-pono-digital-to- analog-music-service-20120927

Awesome.


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Folderol



Joined: 15/11/08
Posts: 3619
Loc: Rochester, UK
Re: Neil Young has a new business new [Re: HollowAxis]
      #1021455 - 29/11/12 10:07 PM
Hmm. Remarkably little (zero) information about the codec being used, and 'cloud based' sounds suspiciously like a rental rather than a purchase.

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It wasn't me!
(Well, actually, it probably was)


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Hugh RobjohnsAdministrator
SOS Technical Editor


Joined: 25/07/03
Posts: 21736
Loc: Worcestershire
Re: Neil Young has a new business new [Re: HollowAxis]
      #1021515 - 30/11/12 10:11 AM
Once again, it's all about conflating misused technologies and poor mastering in order to promote another way of re-selling back catalogue music.

Everyone knows MP3s can sound poor if used inappropriately, but equally it is also capable of extremely good results if used properly. The mistake was allowing the 'suits' to insist on stupidly low bit rate options in the first place.

However, most music sounds poor because of the ludicrous use of peak normalisation and over-compression and linear 24/96 files won't change that at all.

As we have discussed here before, 24 bit source material is entirely pointless in any kind of domestic situation and I can absolutely guarantee that not one Pono track will utilise the theoretical 141dB signal-noise ratio offered by the format. 16 bit is actually entirely adequate and I look forward to analysing some of these tracks when they are released to prove that fact!

The 96kHz sampling thing I have a little more time for -- it would overcome the inherent compromises of the mass-market use of half-band converter filters which can result in aliasing artefacts, for example.

But I suspect the real drive of this is to get the record labels to remaster material in a more delicate and sympathetic way which will make it sound infinitely better at a stroke...

hugh

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Technical Editor, Sound On Sound


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BJG145



Joined: 06/08/05
Posts: 3398
Loc: Norwich UK
Re: Neil Young has a new business new [Re: HollowAxis]
      #1021519 - 30/11/12 10:24 AM
Quote:

he invited fellow musicians into his Cadillac for a Pono demo




He picked a terrible name for his music toblerone.




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Hugh RobjohnsAdministrator
SOS Technical Editor


Joined: 25/07/03
Posts: 21736
Loc: Worcestershire
Re: Neil Young has a new business new [Re: BJG145]
      #1021521 - 30/11/12 10:29 AM
It's the perfect shape to just slip into your pocket too... not!

H

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Technical Editor, Sound On Sound


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Frisonic



Joined: 27/01/10
Posts: 3598
Loc: London, United Kingdom
Re: Neil Young has a new business new [Re: Hugh Robjohns]
      #1021525 - 30/11/12 10:55 AM
Quote Hugh Robjohns:

But I suspect the real drive of this is to get the record labels to remaster material in a more delicate and sympathetic way which will make it sound infinitely better at a stroke...

hugh




The words nail and crumpet spring to mind

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Strictly project and just for fun


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shufflebeat



Joined: 09/12/07
Posts: 3226
Loc: Manchester, UK
Re: Neil Young has a new business new [Re: HollowAxis]
      #1021526 - 30/11/12 10:56 AM
He, he... Toblo... He he.

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We called but you were out - B Dylan Deliveries (Intntl)


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balvenie



Joined: 28/03/11
Posts: 73
Re: Neil Young has a new business new [Re: Frisonic]
      #1021621 - 30/11/12 06:08 PM
Sad and as Bob Leftsetz explains...sad


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