GaryW
Joined: 24/02/05
Posts: 17
Loc: Bishop's Stortford, Hertfordsh...
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The loudness wars - it's official, apparently!
#469832 - 06/06/07 09:57 AM
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I thought other forum member may find this article in today's Times interesting: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/ar
ticle1878724.eceI guess it confirms what most of us on here already know.
-------------------- Gary Walker
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The Chemist
Joined: 29/04/07
Posts: 6
Loc: Fredericton, NB, Canada
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#469898 - 06/06/07 12:40 PM
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Bad link.
-------------------- So, let's just limit the crap out of it, and boost the high-mids. Like Mudvayne, only without the random noise loosely considered singing...
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tomafd
Joined: 03/10/05
Posts: 3468
Loc: uk
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Re: The loudness wars - it's official, apparently!
[Re: The Chemist]
#469944 - 06/06/07 02:33 PM
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dirgekananga
Joined: 05/04/07
Posts: 41
Loc: Louisville, KY
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Re: The loudness wars - it's official, apparently!
[Re: tomafd]
#470135 - 07/06/07 12:09 AM
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Very interesting read. It's amazing that overall volume levels have increased that much
since the '80s. I have always noticed alot of today's mainstream Hip Hop to be mixed
insanely loud, and have found myself getting fatigued and sleepy listening to it.
Although, much of the production there is so minimal in most cases, that I guess people
aren't really worried about it. I don't know if I agree with the comment about
"Californication" being unlistenable though...
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Martin Walker
Watcher Of The Skies
Joined: 28/02/01
Posts: 16375
Loc: Cornwall, UK
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Re: The loudness wars - it's official, apparently!
[Re: tomafd]
#470149 - 07/06/07 05:41 AM
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Quote tomafd:
Quote The Chemist:
Bad link.
works fine for me...
And for me.
It's good
to see more mainstream discussion of this issue!
Martin
-------------------- YewTreeMagic
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narcoman
active member
Joined: 14/08/01
Posts: 8469
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#470179 - 07/06/07 08:56 AM
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bad article!! Sentiment may be right but the "facts" are utter rubbish! I guess
the point still gets put across. Oasis started in indeed......
-------------------- Battenburg to the power of 20 - said by Richie Royale in a moment of genius. 4pm. Wed 16th Nov 2011. Remember where you were....
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joystick
Joined: 07/05/06
Posts: 408
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Re: The loudness wars - it's official, apparently!
[Re: narcoman]
#472692 - 14/06/07 07:20 AM
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well it's good that they are dedicating space to this, but the article is totally rubbish,
imho...
-------------------- http://www.myspace.com/joystickmusicgreece
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Guy Johnson
Joined: 02/05/03
Posts: 3954
Loc: Pembrokeshire
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#486723 - 15/07/07 08:32 PM
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Come on, it's a good article. Most of the facts are OK, and it puts the point across
really well. In my not so humble opinion.
-------------------- PA stuff on FB
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hollowsun
Joined: 20/01/05
Posts: 4505
Loc: Cowbridge, South Wales
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#486734 - 15/07/07 09:06 PM
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leslawrenson
Joined: 14/03/06
Posts: 2509
Loc: Outside Mothercare
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#486737 - 15/07/07 09:18 PM
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I think the article is broadly correct. However, it does not emphasise the almost
universal switch from vinyl and cassette to hard disk playback media, and the fact that
mp3 coupled with ear-buds is probably not the best way to appreciate the subtleties of
music.
When I was a kid, the coolest thing was to have a beat box with massive
speakers that could capture all the frequencies. Today, kids seem more impressed with how
many tracks they can cram into the smallest possible space. And if you're not going to (or
can't, because of the inadequacies of the media) use digital technology to bring out the
subtleties in the music, then you might as well use it to make the music as loud as you
can given those limitations. And digital mastering does that perfectly.
Incidentally, the same thing has been happening with dvd movies. The dvd seems to be
primed for the "dramatic" moments in the film. When the characters are speaking normally
in the "quiet" moments of the film, you can't hear a thing, and have to turn the volume up
real loud. Then, when the dramatic bits kick in it rattles the windows. Extremely
anti-social is you live in a flat, or have thin walls!
I'd love to see a return
to the grand old days of analogue mastering and to the production of tracks that cover the
whole dynamic range, from silent to scream (and all the bits in between), but is that what
the majority of consumers of modern music(ie kids) want?
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nukegroup
member
Joined: 13/03/02
Posts: 444
Loc: in the sweet spot.
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Re: The loudness wars - it's official, apparently!
[Re: leslawrenson]
#494175 - 31/07/07 12:33 PM
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Quote leslawrenson:
Incidentally, the same thing has been happening with dvd movies. The dvd seems to be
primed for the "dramatic" moments in the film. When the characters are speaking normally
in the "quiet" moments of the film, you can't hear a thing, and have to turn the volume up
real loud. Then, when the dramatic bits kick in it rattles the windows. Extremely
anti-social is you live in a flat, or have thin walls!
That's surely the opposite of the loudness
wars, though? A wide dynamic range. The problem with modern mastering is that the loudest
and quietest bits are often practically the same level.
I'd love it if records
could go back to having 'whispering' quiet parts and 'screaming' loud sections!
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Andy__D
posting's fun
Joined: 08/06/04
Posts: 210
Loc: Denver, CO
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Re: The loudness wars - it's official, apparently!
[Re: leslawrenson]
#496564 - 05/08/07 03:37 AM
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Quote leslawrenson:
Incidentally,
the same thing has been happening with dvd movies. The dvd seems to be primed for the
"dramatic" moments in the film. When the characters are speaking normally in the "quiet"
moments of the film, you can't hear a thing, and have to turn the volume up real loud.
Then, when the dramatic bits kick in it rattles the windows. Extremely anti-social is you
live in a flat, or have thin walls!
Absolutely - but ironically, the solution I found to this was to hook up an old
(decommissioned for studio use) compressor / limiter between my DVD player and the TV Helped
make DVD's understandable without riding the volume control though...
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daledavies
Joined: 06/08/07
Posts: 19
Loc: North Wales
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Re: The loudness wars - it's official, apparently!
[Re: nukegroup]
#497530 - 07/08/07 10:22 AM
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Quote nukegroup:
That's surely
the opposite of the loudness wars, though? A wide dynamic range. The problem with modern
mastering is that the loudest and quietest bits are often practically the same level.
I'd love it if records could go back to having 'whispering' quiet parts and
'screaming' loud sections!
That would be interesting, and something that I can imagine many audio enthusiasts would
long for. However in my experience, the less "audio savvy" client tends to beleive that if
the recording is not as loud as one of their purchased chart CD's then your service is not
as high/professional quality.
I think many bands/artists also beleive that if
their brand new demo does not sound as loud as the radio then again its not been mastered
very well.
This is the thing that many less experiences people beleive that
louder is better, when actually louder is just louder.
One problem now tho is,
how are we ever going to go back? I cant imagine many mainstream artists actually choosing
to purposfully have their CD mastered with a larger dynamic range and a lower perceived
loudness. Because of this beleif that if it isnt as loud as the next CD on the shelf then
it isnt as well made.
-------------------- Dale Davies
www.theaudiocafe.co.uk
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John Willett
Sound-Link ProAudio
Joined: 07/03/00
Posts: 11955
Loc: Oxfordshire UK
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Re: The loudness wars - it's official, apparently!
[Re: daledavies]
#497625 - 07/08/07 12:21 PM
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Quote daledavies:
This is the
thing that many less experiences people believe that louder is better, when actually
louder is just louder.
No - more
like perceived louder is actually more compressed and driven into digital clipping - you
lose all the quality of the music to make it sound that bit louder - yuk.
Quote daledavies:
I cant
imagine many mainstream artists actually choosing to purposefully have their CD mastered
with a larger dynamic range and a lower perceived loudness. Because of this belief that if
it isn't as loud as the next CD on the shelf then it isn't as well made.
I don't agree - when they see that loud is
actually cr*p sound - and that it sounds even worse when converted to MP3, then the tide
may turn - I certainly hope so.
-------------------- John - Sound-Link ProAudio
President - Federation Internationale des Chasseurs de Sons
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daledavies
Joined: 06/08/07
Posts: 19
Loc: North Wales
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Re: The loudness wars - it's official, apparently!
[Re: John Willett]
#498024 - 08/08/07 12:28 AM
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Quote John Willett:
No - more
like perceived louder is actually more compressed and driven into digital clipping - you
lose all the quality of the music to make it sound that bit louder - yuk.
Sorry isnt loudness percieved volume? Why
does the sound have to be driven into digital clipping, to my understanding arent
compressors and limiters are used to to increase the perceived volume without
clipping?
Your right tho, "yuk" is definately what you get if you dont do
this sparingly!
Quote John
Willett:
I don't agree - when they see that loud is actually cr*p sound
- and that it sounds even worse when converted to MP3, then the tide may turn - I
certainly hope so.
Well it
cant get much worse thats for sure, perhapse a shift towards a higher fidelity will be the
only way to go, whether or not this will include mixing with a higher dynamic range we can
only hope.
-------------------- Dale Davies
www.theaudiocafe.co.uk
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David / Village
Joined: 06/08/07
Posts: 7
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#498169 - 08/08/07 11:00 AM
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Just picking up on a point made earlier in this thread - Now, I'm not by any means an
enemy of mp3 and the iPod revolution - I spend a lot of time on trains and my iPod is a
life improving device that gives me access to my entire musical collection, even though it
fits in my pocket with enough room spare for a couple more!
My big gripe is
on 'in the ear headphones' - I utterly detest them. I hate using them myself (never do -
throw them straight in the bin when I got my first iPod), and I hate to think people are
listening to music that I've mastered through these awful things. Apart from the 2 or 3
'specialist' sets available (ie.. the Bose or TLA ones that slot quite deep into the ear
meaning Bass freqs are better maintained), the majority of in the ear headphones take a
good 20-60% off the low end of any track, and if they work their way out of your ear a
little (which they tend do), the upper mids boost in a nasty, harsh way - it's
unbelieveable the level of degradation that people will accept to have these bloody things
in their ears!
I use a small, compact, foldable pair of 'over the head'
Panasonic headphones - they are superb - generally great sound and frequencey
representation, and because they fold up, they only take up a shade more space than nasty
in ear headphones do. They're marvelous - I'm on my 3rd set as I wear them hard and
granted they won't last as long as in the ear headphones but at least your music will
sound fairly close to how it should. And the aforementioned Panasonic headphones are
only around £7 on eBay !
There's no excuse - please throw away your 'in the
ear' headphones, especially the Apple ones which I find worst!
Ahhh, I feel
much better for that rant!.
-------------------- David
www.village-mastering.co.uk
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leslawrenson
Joined: 14/03/06
Posts: 2509
Loc: Outside Mothercare
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Re: The loudness wars - it's official, apparently!
[Re: David / Village]
#498320 - 08/08/07 03:38 PM
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I do exactly the same thing! I hate those in-ear things.
I've got myself a
foldable pair of Sennheisers. Far, far better.
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fakiekid
Joined: 21/11/06
Posts: 305
Loc: Nottingham, UK
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#508478 - 25/08/07 11:39 AM
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i read that article on my degree course, reallly interesting and extremly true. It's up to
us to bring it down!
-------------------- www.stablehousestudios.co.uk
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Daniel Davis
Joined: 10/03/06
Posts: 725
Loc: Edinburgh
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#529989 - 05/10/07 10:30 AM
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I totally agree but... Could I just throw a spanner in the works? I don't listen to much
classical music these days (do to more concerts than listen to cds) I actually wish
classical engineers used a little compression, because quiet passages on CD sound so bad.
I think CDs were just specced too early, but I don't see high def formats making much of
an inroad into the market.
-------------------- Daniel Davis
Edinburgh Recording Studio Windmill Sound
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Martin Robinson
Joined: 10/09/07
Posts: 124
Loc: Ireland
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Re: The loudness wars - it's official, apparently!
[Re: Daniel Davis]
#530160 - 05/10/07 12:40 PM
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Why do the quiet bits sound bad? Surely they just sound quieter?
Can't see
anything wrong with that, if that's what the composer wanted.
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young david
Joined: 25/11/06
Posts: 255
Loc: Stockholm
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Re: The loudness wars - it's official, apparently!
[Re: Martin Robinson]
#530912 - 06/10/07 06:54 PM
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One unfortunate error in the article, which I've seen in quite a few places recently, is
that the author seems to think that compression of audio and compression of data to make
mp3s are the same thing. It says that records are 'further compressed' into mp3 format,
and suggests that offering higher-quality mp3 formats somehow improves matters. Maybe one way out of the loudness war would be for manufacturers to start providing
audio compression on CD and mp3 players - most of them have digital eq on them so it
wouldn't be much of an extra step to add a limiter.
-------------------- http://youngdavid.net
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IK
Joined: 01/10/04
Posts: 98
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#535036 - 17/10/07 02:58 PM
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What's the solution to the loudness war though?
How do you retain dynamics
and subtle nuance in your music whilst still having a radio mix that cuts it in the
mainstream?
I remember listening to a compilation of Sly and The Family
Stone's hits...All the tracks sounded pretty loud although this may have been down to the
'digitally enhanced' mastering.
Those guys made interesting use of the stereo
field though
Edited by IK (17/10/07 02:59 PM)
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Stuart Dawson
Joined: 18/06/05
Posts: 214
Loc: Surrey
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Re: The loudness wars - it's official, apparently!
[Re: David / Village]
#546011 - 15/11/07 07:12 PM
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Quote David / Village:
There's no excuse - please throw away your 'in the ear' headphones, especially the Apple
ones which I find worst!
Ahhh, I feel much better for that rant!.
Well I haven't thrown them away, but I
have never actually used them. I bought some Sennheiser In Ear jobbies which I really
like. I can't wear the Apple style In Ear ones as they are really uncomfortable, bu the
deep in ear ones I find are really comfy.
Thought of using headphones, but the
whole idea of ipods is their compactness.
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Alt Mu Studios
Joined: 08/11/07
Posts: 21
Loc: Boston, Lincolnshire, UK
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Re: The loudness wars - it's official, apparently!
[Re: Stuart Dawson]
#553394 - 05/12/07 01:55 AM
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I have some seneiser in ears to and they are great for the money circa £30, bottom end is
quite coloured but very listenable. I agree that the loudness war has gone to
far, its clear when you crank some chilli peppers tracks the highs are so piercing it's
uncomfortable for my delicate ears. The problem is when a client is in the
studio they naturally want to compete with perceived loudness of other artists and often
artists with very minimal arrangement/ultra-heavy limiting and compression. I
always try to get the midrange of my recordings just right as I find in reality this goes
further to helping it cut through on the radio, tv and boom box type systems than extreme
limiting.
-------------------- Pro Tools HD3 Studio www.alt-mu.co.uk
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Room2
Joined: 09/01/07
Posts: 72
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#556774 - 14/12/07 04:41 PM
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I recently mixed and mastered a 14 track hip-hop / R&B album, and after running all the
tracks through Wavelab it was averaging -10db (original mixes were -16db).
The
record company rejected it - its too quiet. Now the client wants me to compress and limit
the remaining life out of it, as the label have said they need an average of -6db!!! At
the moment there is dynamic between the vocals and beat, and a really nice smooth sound.
I hate to think what the new -6db is going to sound like - am putting that task off until
Monday.
Crazy thing is the artist loves the way it sounds right now, but has
had to tow the line of his record co.
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CrunchyPunch
member
Joined: 12/08/02
Posts: 148
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#590638 - 13/03/08 08:21 AM
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Did anyone attend the MPG loudness wars event at Alchemy Soho and can give us a report? Couldn't get in myself - already full.
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Mike Senior
SOS Mix Specialist
Joined: 08/08/03
Posts: 1188
Loc: Cambridge, UK
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Re: The loudness wars - it's official, apparently!
[Re: CrunchyPunch]
#590941 - 13/03/08 07:23 PM
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Quote CrunchyPunch:
Did anyone
attend the MPG loudness wars event at Alchemy Soho and can give us a report? Couldn't
get in myself - already full.
I was there, and it was very interesting indeed. No concrete solutions, but a lot of
interesting stories. If anyone thinks that the top guys are immune from the effects of the
loudness war, think again -- Tony Platt, Mick Glossop, Ray Staff, and Tim Young all had
tales to tell...
The most oft-repeated message of the evening was this: always
deliver a mix to the mastering engineer without buss processing, even if it's important to
the sound. By all means deliver a processed version as well as a guide, but they simply
can't do anything with a file which has no dynamics. I'd thought that this was fairly
obvious, personally, but apparently not to a lot of musicians.
-------------------- Mixing Secrets for the Small Studio
A complete mixing method based around the techniques of the world's most famous producers.
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Music Manic
active member
Joined: 20/12/02
Posts: 1884
Loc: London UK
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Re: The loudness wars - it's official, apparently!
[Re: Mike Senior]
#591066 - 14/03/08 01:22 AM
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I didn't get the volume part in the video.
When you increase or reduce the
volume aren't the dynamics meant to stay the same,or is it a compressor type algorithm?
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Creature
Joined: 20/10/06
Posts: 27
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#591126 - 14/03/08 09:04 AM
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When I got my last album mastered, the engineer mistook my instructions to mean make the
damned thing as loud as humanly possible. it sounded aweful. I got him to start again from
scratch. Sounded much better 2nd time around. Stece
-------------------- www.hauntedhouserecords.co.uk
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CrunchyPunch
member
Joined: 12/08/02
Posts: 148
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Re: The loudness wars - it's official, apparently!
[Re: Music Manic]
#591180 - 14/03/08 10:58 AM
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Quote Music Manic:
I didn't get
the volume part in the video.
When you increase or reduce the volume aren't the
dynamics meant to stay the same,or is it a compressor type algorithm?
Is this relating to standard playback
system, in that when you turn up the volume your average hi-fi will compress the audio
anyway?
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Guy Johnson
Joined: 02/05/03
Posts: 3954
Loc: Pembrokeshire
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#591184 - 14/03/08 11:02 AM
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Those last two posts just show some of the problem, a lack of understanding to the meaning
of dynamics, and 'loud'. Dynamics is the contrast between louder and
softer . So a drum hit will be punchier if the
musical level is quieter before the hit. In other words, the hit has room to go 'bang'! And in this world of dumb 'loudness' wars, any use of the phrase 'as loud as
possible' is pure madness!!!
-------------------- PA stuff on FB
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Music Manic
active member
Joined: 20/12/02
Posts: 1884
Loc: London UK
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Re: The loudness wars - it's official, apparently!
[Re: CrunchyPunch]
#591319 - 14/03/08 03:34 PM
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Quote CrunchyPunch:
Quote Music Manic:
I didn't get
the volume part in the video.
When you increase or reduce the volume aren't the
dynamics meant to stay the same,or is it a compressor type algorithm?
Is this relating to standard playback
system, in that when you turn up the volume your average hi-fi will compress the audio
anyway?
No CP I was talking
about the loudness option programs like, Cubase,Logic etc have to increase the audio
object's sound level.
In the video above he shows that he peaks are lost which
means it's a type of compressor.
When you noramlise an audio recording aren't
the dynamics meant to stay the same theoretically?
When something is made to
sound louder,as we're talking about here it's the RMS level that's dealt with. This
just makes the dynamics smaller,more fatiguing and less musical overall.
Was
just wondering what he was using in the video.
Thanks
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Music Manic
active member
Joined: 20/12/02
Posts: 1884
Loc: London UK
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Re: The loudness wars - it's official, apparently!
[Re: Guy Johnson]
#591326 - 14/03/08 03:38 PM
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Quote Guy Johnson:
Those last two
posts just show some of the problem, a lack of understanding to the meaning of dynamics,
and 'loud'.
Dynamics is the contrast between louder and softer . So a drum hit will be punchier if the musical
level is quieter before the hit. In other words, the hit has room to go 'bang'!
And in this world of dumb 'loudness' wars, any use of the phrase 'as loud as possible'
is pure madness!!!
Not
necessarily; a drum can sound punchier if you increase it's attack level comparative to
the rest of the DSR.
Loudness can mean two things:
increasing
amplitude increasing RMS.
The second one will always be louder than the
first.
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Sold On Sound
Joined: 20/02/05
Posts: 136
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#592837 - 18/03/08 11:17 PM
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(Sorry if this has been highlighted before). I go the new Elbow album today and upon
reading the liner notes i read this statement. "To preserve the excitement, emotion and
dynamics of the original performances this record is intentionally quieter than some. For
full enjoyment simply Turn Me UP! (www.turnmeup.org).
Bravo i say! I always
loved this band, i like that they care. The Site is worth a look too...interesting!
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CrunchyPunch
member
Joined: 12/08/02
Posts: 148
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Re: The loudness wars - it's official, apparently!
[Re: Music Manic]
#593324 - 20/03/08 10:13 AM
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Quote Music Manic:
Quote CrunchyPunch:
Quote Music Manic:
I didn't get
the volume part in the video.
When you increase or reduce the volume aren't
the dynamics meant to stay the same,or is it a compressor type algorithm?
Is this relating to standard playback
system, in that when you turn up the volume your average hi-fi will compress the audio
anyway?
No CP I was
talking about the loudness option programs like, Cubase,Logic etc have to increase the
audio object's sound level.
In the video above he shows that he peaks are
lost which means it's a type of compressor.
When you noramlise an audio
recording aren't the dynamics meant to stay the same theoretically?
When
something is made to sound louder,as we're talking about here it's the RMS level that's
dealt with.
This just makes the dynamics smaller,more fatiguing and less musical
overall.
Was just wondering what he was using in the video.
Thanks
Sorry, thought
you were talking about a video at the seminar and not the youtube stream above.
Its
certainly not a function of any DAW that I am familiar with but perhaps some kind of
virtualisation to help explain what happens to the audio.
I don't know about
you but a percieved loudness does give the perception that you are listening to loud music
like say at a gig.
The ear does actually have an inbuilt compression system when it
encounters loud music and is akin to the compression/limiting techniques used in
mastering. At least having a loud master gives the impression of being somewhere loud
without having to turn it up. Obviously this isn't beneficial for every kind of music but
certainly the kids who listen to rock/pop/rap/dance are going to enjoy the inyerfaceness
of it.
Of course, there are limits and no one what to listen to a breathless piece
of squash but in turn too much dynamics can sound really crap where all the interesting
and melodic detail is swimming somewhere around the noise floor.
Aswell, I know if
I turned up the volume on the example given in that youtube video above then I could be
faced with some very severe hearing damage - that 'gunshot' snare comes in way too loud!
In fact the most deaf people in the world are an eskimo people who listen to nothing all
day waiting for a seal to swim by a hole in the ice and then.... BANG! the seal is dead,
but so is another ear hair.
Edited by CrunchyPunch (20/03/08 10:42 AM)
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Syncratic
Joined: 06/12/07
Posts: 331
Loc: Cambs
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#595375 - 25/03/08 11:10 PM
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I see some positive in the future, in terms of digital compression to mp3 anyway;
generally memory doubles every year, as far as I know it has been doing so for many years
and its not expected to slow down any time soon. So ipods and mp3s should continue to get
bigger and bigger in terms of storage space and so be capable of holding larger
uncompressed files such as wavs. Im no expert but I can see mp3s as being a thing of the
past in 10 years time.
fingers crossed.
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Music Manic
active member
Joined: 20/12/02
Posts: 1884
Loc: London UK
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Re: The loudness wars - it's official, apparently!
[Re: Syncratic]
#595444 - 26/03/08 03:54 AM
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Quote [AudiosyncratiK]:
Im no
expert but I can see mp3s as being a thing of the past in 10 years time.
fingers crossed.
I hope
it's sooner.
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UnderParDrums
Joined: 27/08/06
Posts: 59
Loc: Seattle Area, Washington
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#597673 - 31/03/08 04:41 AM
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This is really awesome to see this issue finally make it to a mainstream source! I produce
the music for the band I'm currently in and I cannot stand to wring out every last drop of
dynamic thats in our music. It's one of my goals as a part of this band to make our first
album compression free. I'm not sure if the listeners will think it 'sounds good' at
first, but if they enjoy the attitude and composition of our music enough, they'll turn up
the volume for themselves.
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hproductions
Joined: 11/11/05
Posts: 3
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#597687 - 31/03/08 08:30 AM
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My opinion is it's all about marketing. At the moment there's no attempt to advise the
general public that their product is sub-standard and due to the ignorance of the issue
the problem continues. It's all about the marketing these days wouldn't you agree? I can
see 'super-dynamic' being used to give less compressed material a positive spin (as it
should be!) in much the same way as omega 3 is used to sell fish fingers etc! The problem
we run into is that the 'war' will continue if not everyone participates. My suggestion is
this: release 2 versions of the material - one marketed for listening with background
noise and one without. So your ipod earbud wearing brigade can still have their cr@ppy media through cr@ppy medium
and then go home, stick the higher bit/sample rate less compressed version on their hifi
and hopefully get an incite into what they're missing. I don't imagine this being a huge
extra expense on behalf of the labels? H
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Syncratic
Joined: 06/12/07
Posts: 331
Loc: Cambs
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Re: The loudness wars - it's official, apparently!
[Re: GaryW]
#597695 - 31/03/08 08:54 AM
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Its a tough one because I can bet you that the vast majority of the 'I like to listen to
songs on my phone' public will barely notice a difference and so it would be just us and a
few others wanting the dynamics.
What I mean is at the moment there isnt
enough demand for the record label to sell two versions. Then again someone (a label)
could also set the standard, how long does it take to do some compression and or limiting?
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