Yep - you certainly can't recover data "in all cases of data loss". Doesn't need a
hardware failure. Simply delete a file by accident, and a modern OS like OSX will quite
likely be scribbling over the blocks that once contained the data (ie. writing new stuff)
before you can even go "Oh Sh****t".
The "aaram" post was clearly some sort
of advertising b*llox. I hit the notify-SOS button, but it doesn't look like they've seen
fit to take action.