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"Sock puppetry" is what ensues when company stooges post multiple entries under assumed names, posing as members of the public, in order to boost the apparent popularity of a product.
L'Oreal, Wal-Mart and Sony have all in the past produced bogus blogs that purported to be written by ordinary people, but were really the creation of advertising agencies or other company spin-doctors
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www.dragonlogos.co.uk
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