I was quite chuffed then, when I received an email from the SOS mail order department informing me I could purchase the book directly from them for "only" £29.95, plus P&P at £6.95, making a total of £36.90. Surely this would be the cheapest way of purchasing said book, being that the author is actually the editor-in-chief of SOS itself.
Additionally the deal was sweetened by the fact that the book would be signed by none other than the author, Mr White. This was enough to prompt me into making an impulse purchase.
That was, until I had a quick peek of the price on Amazon, which, to my amazement, was £25.46, with the option of FREE postage...making a price difference of a whopping £11.44!
Rather peeved I emailed SOS mail order and was informed that they were bound by the publisher's price (Sample Magic, the book is not actually published by SOS) and couldn't reduce it further. So I took a trip to the Sample Magic website to discover, sure enough the book was indeed priced at £29.95. EXCEPT they too were offering FREE postage, thus still making it £6.95 cheaper to buy than from SOS!
This seems like bad form to me to the many loyal readers of SOS. Surely we can get an equitable deal on Paul's book as readers of his magazine - or are we really having to pay an extra £11.44 for his signature?