No, we didn't all fall for it.
Some of us spent years of our lives hammering away at Windows, praying one day, it will actually work properly,
only to find each new OS is another labyrinth of stress inducing problems.
Even Win8 installer has a splash screen telling you - "you can now fix your Windows problems online, quicker than ever".
What problems are these then ????
No, we didn't all fall for it, we just wised up and bought a bloody Mac because they WORK.
Lion, ML, FCP-X ?
Bring it on, it will be better than anything MS can do.
Lots of people fall the specs trap: x.xx ghz processor xgb ram - cheaper on a pc = mac is a ripoff... no! You pay for the design, inside and out. Its not designed so you 'fix your problems online', its designed to just work, and in general it achieves this to a very high standard (far higher than any other operating system).
Its so nice to have all the inbuilt software to be such great quality too - chat, mail, safari, iphoto, pdf reader, iso manager etc. Its such a ballache to find this stuff for the pc and its normally not as good or you have to pay for it or put up with crappy ads. You really can just plug it in and its a great computer already. One of my PC owning friends has a newish printer, and has spent hours checking forums, reinstalling drivers etc but cannot get anything to print. I bring my Macbook over there, plug it in and its works immediately. No questions, no driver signing, no dire warnings. Just works, like the adverts say.
There's a queue of people waiting to slaughter Apple right, but their ridiculously massive growth and success over the last few years has left them waiting quite some time ...