Quote desmond:
Sure. And you could no longer do that with FCP as it was impossible to function well on modern hardware without a complete foundational back-to-basics re-achitect. Apple had to do something, so FCPX is what they did.
I understand that it needed a re-write but why does that have to be at the expense of essential features? Surely its possible to rebuild a program and not take a backward step at the same time. They essentially took a program that could be used in a full post-production work-flow and made it a more stand-alone affair.
This seems to be aimed at a decidedly less pro market who work in much smaller teams and can handle all aspects of post within the one program, this only an advantage for some.
Quote Will_m:
Steve Jobs defined apple as 'a mobile communications company' and that to me is different to a computer company.
Quote desmond:
I disagree with that. And I find it hard pressed to think that's something he would have said. Going back to the point of this thread, Apple's very recent press activity seems to be all pointing to say that "Don't think we don't care about the Mac, given the success of iOS devices. We very much do care about it and it's very important to Apple". Which from my point of view is a very welcome message.
He said it at one of the very recent keynotes when talking about the iphone, basically going on to say apple were the now top mobile communications company in the world. I'm not saying they don't care about computing, just that the focus has certainly shifted.
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