It's a no-brainer business decision to play the game. Any other decision would be pointlessly reckless.
Hopefully, the weight of complaints that we and countless other businesses have lodged will eventually ensure common sense prevails. We suspect this regulation will be overturned or updated in the months to come.
The underpinning idea of addressing dubious cookie usage is, obviously, a good one, and the regulation is well meaning... Just badly thought through: the story of Euro-bureaucracy!
Technical Editor, Sound On Sound