The government's UK copyright law site outlines the IPO and Copyright, Designs and Patents Act 1988, the principal legislation covering intellectual property rights in the United Kingdom and the work to which it applies.

Main Forums >> Music Business

Frisonic



Reged: 27/01/10
Posts: 3696
Loc: London, United Kingdom
Re: BA Olympic Apocalypse Advert Editing Catastrophe...
      28/06/12 10:11 AM
I laughed like a drain when I first saw it! BA have indeed used an apocalyptic song to promote the part they feel they will play in the London Olympics. Someone mentioned this already but it crossed my mind too: Its even worse than Ronald Reagan using the conviction Democrat Bruce Springsteen's 'Born In the USA' as a Republican campaign song (a song which, like 'London Calling' sounds very up beat and patriotic but is actually about the shame felt by many Americans post Vietnam and the last years of the Cold War). I also realise that 99.9999% of people who see the ad wont care even if they suss the faux pass. But I also found some of the the visual content disturbing: Specifically the number of jet air liners that BA had apparently had to crash land in central London. The imagery of 'engines stopping running' and airplanes falling out of the sky scored a home run with me first time I saw it pop across the screen and, whilst it seems to fit nicely with Joe Strummer's original lyric it presumably falls a long way short of BA's marketing aspirations (not to mention the runways at Heathrow). Put the two together, I suppose you be kind and conclude its deliberate, in the same way that soap powder ads are supposed to be annoying, but a less kind interpretation would be that they had entirely failed to think about the combined impact properly at all. Let's hope nobody drowns during the swimming or off one of the Thames Clipper commuter boats during the event! I can't defend this obviously very expensive ad. I agree with monecular: Fail.

--------------------
Strictly project and just for fun

Post Extras Print Post   Remind Me!     Notify Moderator
Rate this thread

Jump to

Entire thread
Subject Posted by Posted on
* BA Olympic Apocalypse Advert Editing Catastrophe... molecular 27/06/12 11:00 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Folderol   13/07/12 06:17 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... The Bunk   13/07/12 04:45 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Anonymous   05/07/12 10:05 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... turbodave   05/07/12 06:58 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... SafeandSound Mastering   03/07/12 04:45 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Frisonic   03/07/12 10:58 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Dynamic Mike   03/07/12 11:30 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Richie Royale   03/07/12 11:18 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... atechnogirl   04/07/12 10:02 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Frisonic   03/07/12 04:09 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Madman_Greg   03/07/12 11:54 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Richie Royale   03/07/12 12:08 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... blue manga   03/07/12 11:39 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... hollowsun   03/07/12 08:28 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... blue manga   05/07/12 09:10 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Richie Royale   03/07/12 12:06 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... blue manga   03/07/12 12:23 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... jpalmer   03/07/12 11:38 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... atechnogirl   02/07/12 11:41 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... jpalmer   02/07/12 10:34 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... blue manga   03/07/12 07:19 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... jpalmer   03/07/12 11:07 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Dynamic Mike   28/06/12 03:52 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... DaleSmith   29/06/12 02:08 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... SafeandSound Mastering   28/06/12 01:21 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Richie Royale   28/06/12 10:41 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Frisonic   28/06/12 10:11 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... narcoman   28/06/12 10:14 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Frisonic   28/06/12 11:06 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... blue manga   28/06/12 11:49 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Frisonic   28/06/12 12:24 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... blue manga   28/06/12 12:18 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Richie Royale   28/06/12 11:56 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... narcoman   28/06/12 10:10 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... molecular   28/06/12 10:49 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Chaparazzi   28/06/12 07:50 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... corsa 1.6i   28/06/12 07:57 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... turbodave   28/06/12 07:16 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Paul Farrer   28/06/12 07:05 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... narcoman   28/06/12 08:33 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Madman_Greg   28/06/12 09:54 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... narcoman   27/06/12 11:22 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Dynamic Mike   28/06/12 12:01 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... molecular   27/06/12 11:53 PM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Frisonic   28/06/12 10:48 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... molecular   28/06/12 11:06 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... molecular   28/06/12 11:03 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... feline1   28/06/12 06:29 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... narcoman   28/06/12 12:08 AM
. * Re: BA Olympic Apocalypse Advert Editing Catastrophe... Fen_Tigger   28/06/12 12:47 PM

Extra Information
0 registered and 5 anonymous users are browsing this forum.

Moderator:  David Etheridge, James Perrett, zenguitar, Martin Walker, Forum Admin, Hugh Robjohns, Zukan, Frank Eleveld, SOS News Editor,  



Forum Permissions
      You cannot start new topics
      You cannot reply to topics
      HTML is disabled
      UBBCode is enabled

Rating:
Thread views: 11120

October 2014
On sale now at main newsagents and bookstores (or buy direct from the
SOS Web Shop)
SOS current Print Magazine: click here for FULL Contents list
Click image for October 2014
DAW Tips from SOS

 

Home | Search | News | Current Issue | Tablet Mag | Articles | Forum | Subscribe | Shop | Readers Ads

Advertise | Information | Privacy Policy | Support | Login Help

 

Email: Contact SOS

Telephone: +44 (0)1954 789888

Fax: +44 (0)1954 789895

Registered Office: Media House, Trafalgar Way, Bar Hill, Cambridge, CB23 8SQ, United Kingdom.

Sound On Sound Ltd is registered in England and Wales.

Company number: 3015516 VAT number: GB 638 5307 26

         

All contents copyright © SOS Publications Group and/or its licensors, 1985-2014. All rights reserved.
The contents of this article are subject to worldwide copyright protection and reproduction in whole or part, whether mechanical or electronic, is expressly forbidden without the prior written consent of the Publishers. Great care has been taken to ensure accuracy in the preparation of this article but neither Sound On Sound Limited nor the publishers can be held responsible for its contents. The views expressed are those of the contributors and not necessarily those of the publishers.

Web site designed & maintained by PB Associates | SOS | Relative Media