You are here

Press Kit - What to include

Advice on everything from getting your music heard to setting up a label and royalties.

Press Kit - What to include

Postby MarkOne » Wed Oct 24, 2012 11:11 am

So, it's time to review and re-do my press kit, since there have now been some (reasonably favourable) reviews in both print and online media, I'd like to include some of this.

Do people think, fully reproduced reviews, or just a page with quotes (quoting the best bits obviously!)

Also had a pretty long interview... Include that or not?

The web based kit can obviously contain the lot, or links to them, but as people still seem to request physical kits, I want to strike the right balance of info and brevity.
MarkOne
Frequent Poster
Posts: 991
Joined: Thu Feb 15, 2007 12:00 am
Location: Bristol, England, Earth, Peruses Gap, Milky Way

Debut Album 'Fantasy Bridge' available now!


Re: Press Kit - What to include

Postby MarkOne » Thu Oct 25, 2012 9:10 pm

Anybody?
MarkOne
Frequent Poster
Posts: 991
Joined: Thu Feb 15, 2007 12:00 am
Location: Bristol, England, Earth, Peruses Gap, Milky Way

Debut Album 'Fantasy Bridge' available now!


Re: Press Kit - What to include

Postby GlynB » Fri Oct 26, 2012 1:16 pm

Ok, as no-one else responded...

Reviews - I go with the 'one-line' quotes personally.
eg Absolutely Superb **** - Hamster and Small Rodent weekly.
etc

Include a hi res print standard photo or two.

Google it eh...

http://www.musicthinktank.com/blog/ar-t ... s-kit.html
User avatar
GlynB
Regular
Posts: 391
Joined: Thu Sep 25, 2003 11:00 pm

Re: Press Kit - What to include

Postby The Red Bladder » Fri Oct 26, 2012 1:43 pm

There has to be a story. The journalist has to have a reason to write/record/report a story.

Just like in music, this is called 'the hook' and is even more important.

You have to ask yourself 'What is the headline?' You have to announce something interesting.

Grunt sets fire to Pig on Stage!

Raving Jim Grunt and and his band The Bacon Pubes, caused a stir at the Tring Corn Exchange when they squirted lighter fuel over a passing pig and then set fire to the animal, believing mistakenly that the pig was a groupie called Alice. The flaming pig was quickly put out by a stage hand.

In a statement to the press, Grunt, 82, apologised to the pig and all of its friends and family, promising them free tickets to his new 'Bacon Pie' tour.
The Red Bladder
Frequent Poster
Posts: 1917
Joined: Mon Jun 04, 2007 11:00 pm
Location: . . .

 


Re: Press Kit - What to include

Postby GlynB » Mon Oct 29, 2012 12:35 pm

The Red Bladder wrote:There has to be a story. The journalist has to have a reason to write/record/report a story.

Just like in music, this is called 'the hook' and is even more important.

You have to ask yourself 'What is the headline?' You have to announce something interesting.

Grunt sets fire to Pig on Stage!

Raving Jim Grunt and and his band The Bacon Pubes, caused a stir at the Tring Corn Exchange when they squirted lighter fuel over a passing pig and then set fire to the animal, believing mistakenly that the pig was a groupie called Alice. The flaming pig was quickly put out by a stage hand.

In a statement to the press, Grunt, 82, apologised to the pig and all of its friends and family, promising them free tickets to his new 'Bacon Pie' tour.

Does grunt have an album available I can buy please? I like the cut of his jib. :D
User avatar
GlynB
Regular
Posts: 391
Joined: Thu Sep 25, 2003 11:00 pm

Re: Press Kit - What to include

Postby MarkOne » Mon Oct 29, 2012 2:02 pm

Damn, and I was so relying on that pig burning stunt, and that thrice cursed Jim Grunt beats me to the punch again.

It was the same with the boiling bat, AND the whole badger mincing fiasco. I really hate that guy!

:round1:
MarkOne
Frequent Poster
Posts: 991
Joined: Thu Feb 15, 2007 12:00 am
Location: Bristol, England, Earth, Peruses Gap, Milky Way

Debut Album 'Fantasy Bridge' available now!


Re: Press Kit - What to include

Postby MarkOne » Mon Oct 29, 2012 2:16 pm

On a more serious note. I get the whole hook thing. And I think that base is covered (somewhat)

I just want to know whether to include reviews reprinted in their entirety, or as Glyn says quoting the best bits from Hamster and Small Rodent weekly.

Several of the websites thrown up by Google (including that link Glyn) say to include reviews AND interviews, but then you get something with a bunch of pages that starts to look daunting and will unlikely remain unread for the most part (no matter how funky you make the layout.)

I think I'm settling on a bio page, selective quotes on another page and a couple of high res pics, along with a copy of the CD and leave it at that.
MarkOne
Frequent Poster
Posts: 991
Joined: Thu Feb 15, 2007 12:00 am
Location: Bristol, England, Earth, Peruses Gap, Milky Way

Debut Album 'Fantasy Bridge' available now!


Re: Press Kit - What to include

Postby The Korff » Mon Oct 29, 2012 2:23 pm

Sounds about right! Brevity is important...
The Korff
Frequent Poster
Posts: 1776
Joined: Fri Jan 08, 2010 11:28 am
Location: The Wrong Precinct

I AM KORFF


Re: Press Kit - What to include

Postby Scramble » Mon Oct 29, 2012 2:25 pm

Selective quotes for me.

Please don't set pigs alight for publicity purposes. That is what bass players are for.
Scramble
Frequent Poster
Posts: 2291
Joined: Tue Sep 10, 2002 11:00 pm

 


Re: Press Kit - What to include

Postby GlynB » Wed Oct 31, 2012 12:21 pm

Hmmm, there's a difference between a 'press kit' and a press release. Some of your comments seem to relate to a press release (no more than one page telling a specific piece of news), whereas your original post was about a press kit (full biog, photos, sound samples, fact sheet, etc etc).
User avatar
GlynB
Regular
Posts: 391
Joined: Thu Sep 25, 2003 11:00 pm

Re: Press Kit - What to include

Postby Richie Royale » Wed Oct 31, 2012 1:23 pm

Has anyone suggested to include a wrap of cocaine yet?
User avatar
Richie Royale
Jedi Poster
Posts: 4461
Joined: Mon Sep 11, 2006 11:00 pm
Location: Bristol, England.

Re: Press Kit - What to include

Postby MarkOne » Wed Oct 31, 2012 1:42 pm

GlynB wrote:Hmmm, there's a difference between a 'press kit' and a press release. Some of your comments seem to relate to a press release (no more than one page telling a specific piece of news), whereas your original post was about a press kit (full biog, photos, sound samples, fact sheet, etc etc).

No, I definitely mean a press kit not a release.

I would have thought they were outdated, with the web and all, but I have recently had specific requests for an actual press kit.

So right now it's looking like:

An A4 card folder with 2 pockets, on one side a copy of the album (sans film wrap)
and on the other side:

1 page bio

1 page 'about the CD' who's on it, who recorded it and mastered it, etc.

1 page of selective quotes from reviews (mostly from Hamster Weekly, of course)

A couple of 10x8 photos
MarkOne
Frequent Poster
Posts: 991
Joined: Thu Feb 15, 2007 12:00 am
Location: Bristol, England, Earth, Peruses Gap, Milky Way

Debut Album 'Fantasy Bridge' available now!


Re: Press Kit - What to include

Postby Dynamic Mike » Wed Oct 31, 2012 5:03 pm

What about including a password protected link to an 'exclusive' time-limited download track on the website. That way you'll get them to visit the website out of curiosity, rather than having to beg them. Hopefully they'll have a browse around the interviews etc. whilst it's downloading.

Everyone want's a freebie, especially an exclusive one. You can PM me mine :D
Dynamic Mike
Frequent Poster
Posts: 2205
Joined: Sun Dec 31, 2006 12:00 am

Clinging on in quiet desperation is the English way. Well apparently not anymore it isn't. 


Re: Press Kit - What to include

Postby GlynB » Fri Nov 02, 2012 12:24 pm

MarkOne wrote:
GlynB wrote:Hmmm, there's a difference between a 'press kit' and a press release. Some of your comments seem to relate to a press release (no more than one page telling a specific piece of news), whereas your original post was about a press kit (full biog, photos, sound samples, fact sheet, etc etc).

No, I definitely mean a press kit not a release.

I would have thought they were outdated, with the web and all, but I have recently had specific requests for an actual press kit.

So right now it's looking like:

An A4 card folder with 2 pockets, on one side a copy of the album (sans film wrap)
and on the other side:

1 page bio

1 page 'about the CD' who's on it, who recorded it and mastered it, etc.

1 page of selective quotes from reviews (mostly from Hamster Weekly, of course)

A couple of 10x8 photos

You seem to have it covered. So it's just a case of posting them the stuff on physical paper, rather than them downloading it from your site directly? Come to think of it, this saves the bother of the reviewer downloading the stuff, in cases where they prefer to have the paper (which many people do still).

In the absence of a wrap of coke...How about including a tea bag so they can make a brew whilst reading ;-)

How on earth did you manage to get reviewed in Hamster and Rodent Weekly, I've been trying for years :headbang:
User avatar
GlynB
Regular
Posts: 391
Joined: Thu Sep 25, 2003 11:00 pm


Who is online

Users browsing this forum: No registered users and 2 guests