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Neil Young has a new business

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Neil Young has a new business

Postby HollowAxis » Thu Nov 29, 2012 8:32 pm

So Neil Young is set to launch a hardware music player and download service for Audiophiles. High quality etc.

http://www.wired.co.uk/news/archive/2012-09/30/neil-young

http://www.rollingstone.com/music/news/neil-young-expands-pono-digital-to-analog-music-service-20120927

Awesome.
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Re: Neil Young has a new business

Postby Folderol » Thu Nov 29, 2012 10:07 pm

Hmm. Remarkably little (zero) information about the codec being used, and 'cloud based' sounds suspiciously like a rental rather than a purchase.
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Re: Neil Young has a new business

Postby Hugh Robjohns » Fri Nov 30, 2012 10:11 am

Once again, it's all about conflating misused technologies and poor mastering in order to promote another way of re-selling back catalogue music.

Everyone knows MP3s can sound poor if used inappropriately, but equally it is also capable of extremely good results if used properly. The mistake was allowing the 'suits' to insist on stupidly low bit rate options in the first place.

However, most music sounds poor because of the ludicrous use of peak normalisation and over-compression and linear 24/96 files won't change that at all.

As we have discussed here before, 24 bit source material is entirely pointless in any kind of domestic situation and I can absolutely guarantee that not one Pono track will utilise the theoretical 141dB signal-noise ratio offered by the format. 16 bit is actually entirely adequate and I look forward to analysing some of these tracks when they are released to prove that fact!

The 96kHz sampling thing I have a little more time for -- it would overcome the inherent compromises of the mass-market use of half-band converter filters which can result in aliasing artefacts, for example.

But I suspect the real drive of this is to get the record labels to remaster material in a more delicate and sympathetic way which will make it sound infinitely better at a stroke...

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Re: Neil Young has a new business

Postby BJG145 » Fri Nov 30, 2012 10:24 am

he invited fellow musicians into his Cadillac for a Pono demo


He picked a terrible name for his music toblerone.


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Re: Neil Young has a new business

Postby Hugh Robjohns » Fri Nov 30, 2012 10:29 am

It's the perfect shape to just slip into your pocket too... not!

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Re: Neil Young has a new business

Postby Frisonic » Fri Nov 30, 2012 10:55 am

Hugh Robjohns wrote:But I suspect the real drive of this is to get the record labels to remaster material in a more delicate and sympathetic way which will make it sound infinitely better at a stroke...

hugh

The words nail and crumpet spring to mind
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Re: Neil Young has a new business

Postby shufflebeat » Fri Nov 30, 2012 10:56 am

He, he... Toblo... He he.
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Re: Neil Young has a new business

Postby balvenie » Fri Nov 30, 2012 6:08 pm

Sad and as Bob Leftsetz explains...sad
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