Comment / Opinion

Should we pay more attention to the benefits of creating a suitable sound and sticking with it rather than, for example, recording a dry guitar part and then spending hours trying out different amp models and effects?

Branding is perhaps more important now than it’s ever been — but the old rules of providing a valuable service still apply.

“Nothing, to my mind, represents the harmonious marriage between the creative and the technical quite like a patchbay.”