We all want a cheap deal but ultimately we may be partly responsible if local shops go out of business.
It's a catch-22 situation. I have experienced the cost of food, gas, electricity, petrol, water rates and council tax going through the roof year-on-year while my employer has recently told me that it can offshore a big chunk of the work I do, so all the overtime has stopped, effectively cutting my income by a third. With less money coming in and more than ever going out on unavoidable 'living', correction, 'surviving' costs, I have to seek bigger and bigger discounts on non-essentials or simply not buy them.
Maybe if the government didn't use such a flawed measure of inflation this type of thing might have been avoided. An accurate headline inflation figure would have revealed creeping inflation many years ago and interest rates could have been edged up a bit to strengthen the pound and nip the inflation in the bud... all at a time when house prices were sufficiently low that borrowers could have withstood the odd rate rise here and there. But now, with everyone mortgage up to the eyeballs, the sort of rate rises that would be needed to bring strength back to the pound and diminish unavoidable outgoings to a sensible percentage one one's income, such that we could afford to support local businesses who maybe charge a bit more than internet suppliers, would cripple borrowers and create something of a catastrophe. Of course, an absence of such rate rises will ultimately lead to inflation in real and unavoidable living costs having the same effect.