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Mastering for Social Media?

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Mastering for Social Media?

Postby james090 » Wed Jan 16, 2019 12:01 pm

I do hope I have the correct forum for this?

I just wanted any advice really on re-editing and 'mastering' for Instagram etc.
I know there was a studio post i saw somewhere online, that Instagram/FB etc all prefer audio for videos limited at say -4db?

I produce Dance Music, so a loud limited master, i heard, wasn't the best thing for Youtube, Instagram as the online algorithms limit the audio.

Do I also need to make my audio mono as a soundtrack to any video on Instagram?

I am just thinking about putting up some tracks filmed from my studio, but re-dubbing the audio with a better mastered version for Instagram. This means I can redit and re-maximize the audio accordingly JUST for online content like Instagram

ie: mastered to -8db? mono only, 192kbps MP3 only?

I can then re-edit and remaster the handful of tracks for online only as taster samples.

Thanks for any help
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Re: Mastering for Social Media?

Postby blinddrew » Wed Jan 16, 2019 2:12 pm

Hmmm, a quick google doesn't throw up anything authoritative on how instagram handles audio, i.e. whether it's peak limited or loudness limited. Most online platforms are moving to the latter with ranges between -13 to -16 LUFS, and in the absence of any other info I'd be playing in this ballpark.
Someone on a non-locked-down laptop might be along shortly with a better search result...
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Re: Mastering for Social Media?

Postby James Perrett » Wed Jan 16, 2019 4:14 pm

I'd take a look at some of Ian Shepherd's writings on the subject like

http://productionadvice.co.uk/online-loudness/

There was also some discussion here about it and I seem to remember Ian chiming in so it would be worth a search.
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Re: Mastering for Social Media?

Postby CS70 » Wed Jan 16, 2019 11:30 pm

Nice thread. A caveat tough, social platforms tend to experiment and change algorithms all the time, so any advice on what a specific plattform does or does not risks to be outdated the moment it hits the printing press - or the ENTER button. Sometimes these changes have nothing to do with the audio - for example a different encoder can be suddenly used to attempt to reduce server storage costs.

My approach is to set things so that they sound nice and comparable to my reference on my monitors, in my car, on my phone (both with and without buds) and in the full range PA in the rehearsal room. Which kinda works, but really depends on the reference you pick!

I was listening to songs on Spotify the other day which happened to be in kinda 60s-70s-80s-90s order and I really thought that whatever algorithm Spotify was using at the moment, it ain't working very well, levels were all over the place and I had to use the volume knob all the time - for songs which should be relatively comparable as style, instrumentation and genre go.

So my current thinking is that it's often an impossible chase, and it's best to focus on what you can control. I do by all means leave one db of headroom on the master and don't like the hypercompressed "sausage" masters, but just making sure it sounds good in an ordinary environment is the best you can do.
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Re: Mastering for Social Media?

Postby ken long » Fri Jan 18, 2019 2:50 pm

CS70 wrote:Nice thread. A caveat tough, social platforms tend to experiment and change algorithms all the time, so any advice on what a specific plattform does or does not risks to be outdated the moment it hits the printing press - or the ENTER button.

Sauce?

In any case, as long as you encode properly should make no difference.
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Re: Mastering for Social Media?

Postby ConcertinaChap » Fri Jan 18, 2019 3:05 pm

You could try iTunes Music: Mastering High Resolution Audio Delivery by Bob Katz as it's not just about iTunes.

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Re: Mastering for Social Media?

Postby Hugh Robjohns » Fri Jan 18, 2019 7:20 pm

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Re: Mastering for Social Media?

Postby ConcertinaChap » Sat Jan 19, 2019 12:41 am

It was that review which led me to buy it :thumbup:

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Re: Mastering for Social Media?

Postby Zukan » Sat Jan 19, 2019 11:39 am

I use the Nugen Mastercheck for mixing to various streaming formats.
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Re: Mastering for Social Media?

Postby blinddrew » Sat Jan 19, 2019 6:51 pm

Zukan wrote:I use the Nugen Mastercheck for mixing to various streaming formats.
Out of curiousity, does that have a setting for instagram?
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Re: Mastering for Social Media?

Postby Martin Walker » Mon Jan 21, 2019 9:29 pm

blinddrew wrote:
Zukan wrote:I use the Nugen Mastercheck for mixing to various streaming formats.
Out of curiousity, does that have a setting for instagram?

I don't think so Drew - this is a screengrab from my Mastercheck presets screen, which declares itself to be the latest update:

mastercheck.jpg


It ought to be easy to set one up though, given the right info.

Hope it helps!


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Re: Mastering for Social Media?

Postby Martin Walker » Mon Jan 21, 2019 9:54 pm

Whoops - belay the above advice (I've just discovered there's now a Mastercheck Pro version :oops:


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