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LUNA: New DAW from Universal Audio

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Re: LUNA: New DAW from Universal Audio

Postby The Elf » Fri Jan 24, 2020 2:16 pm

Hugh Robjohns wrote:
The Elf wrote:I just don't see the point of an AI-brand-locked DAW.
It makes sense from UAD's perspective.
Of course!

Hugh Robjohns wrote:As a business model, I can see the hoped-for advantages...
So can I.

But the world doesn't need yet another DAW - at least not one locked down to a hardware brand - IMHO, of course! :)

(And yes, I'd say the same if it was RME doing this!)
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Re: LUNA: New DAW from Universal Audio

Postby desmond » Fri Jan 24, 2020 2:23 pm

The Elf wrote:But the world doesn't need yet another DAW

And UA would seem to agree with you, which is why they are very deliberately not using the term "DAW" in any of their marketing for Luna. ("We get fined $5 for saying 'DAW'", jokes one Luna demonstrator.)

They refer to it call it a "recording system" - almost as if you had a hardware box (a UA audio interface), with integrated DSP (UAD2), and a sophisticated integrated mixer/recorder, with a graphical front end - it also gets across the "system" aspect, which means UA interface + UA DSP + computer + UA software - to stop people thinking they can just use it with their regular audio interface etc.

I think it will find a small market, but whether it catches on in any notable way I'm skeptical - but we shall see, of course...
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Re: LUNA: New DAW from Universal Audio

Postby The Elf » Fri Jan 24, 2020 2:31 pm

desmond wrote:
The Elf wrote:But the world doesn't need yet another DAW
And UA would seem to agree with you, which is why they are very deliberately not using the term "DAW" in any of their marketing for Luna. ("We get fined $5 for saying 'DAW'", jokes one Luna demonstrator.)

They refer to it call it a "recording system"...
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