AMBEO is a free VST-Plugin from Sennheiser. I tried it out - really not knowing if I - and in special the audience - needs it. Because stereo has so much options for a good engineer. But okay, my idea was to place the Headphone-Listener on the drummers seat. I recorded with the mics in the position I wanted them to place in that virtual room which is in case my room - so it is not virtual it is real - from drummers position. I only used ProTools and AMBEO for finalizing the mix without any more tools on the tracks or sum because I feel that AMBEO looses power by using other effects. Okay in the end the tunes Emils Home and Dream are simple, but I think, the drummers position is a nice gag. It only works with closed Headphones (Teufel Aureol is my choice and Marshall Headphones too), but in times of Headphone-first Listeners it is an interesting option. Check my soundcloud profile for listening
Maybe you have other ideas how to engage people for music that is below the line of charts or spotify playlists. I think that investing in high resolution and 3D Audio is one option.
Take care, thanks for new ideas, Thomas