jagraphics wrote: Forum Admin wrote:
LdashD wrote:Hmm, my point is, very well-known bands don’t need promoting
History is littered with bands who were 'popular' and were being promoted and soon after the record company stopped promoting them and moved to a different artist, they fell out of the spotlight, and consequently had fewer and fewer chart hits. So I disagree with your statement..
I agree with Forum Admin. There have been a lot of one-hit--wonders who were #1 in the charts globally for 6 months and then disappeared (except for the one hit wonder shows).
Being "popular" means nothing. The public is fickle and most of these popular bands have very canny marketing that works hard for them: continuously. Not just when they release a record.
As noted this often happens when bands change labels. The old team stop promoting them and it takes a while for the new one to come up to speed, if at all. Especially as a lot of it is not obvious. The public only see the results of the PR and marketing.
A lot of viral marketing and lucky breaks are nothing of the sort. See Louis Theroux trying to do a program on Max Clifford https://youtu.be/85o8emkQios
and it shows that it is as much stopping things as promoting them. It also shows that none of it is what it seems.
People get dropped initially cos the A+R department can’t tell the difference between those who can cut-it, from those that can’t, only when it’s been press released and promoted (container loads of stuff used to get pressed-up and never saw the light of day precisely cos of this ignorant attitude) and Joe Public don’t buy it does it then dawn on them…
All Rec Co’s cast their nets wide, they aren’t the experts they think they are, hence by trawling deep and releasing all manner of stuff of varying degrees aesthetic quality in the hope that one or two might develop into a nice little earner etc, they invariably make many mistakes. Too many wrong people in the right job I’d say.
People get dropped cos they, didn’t, or no longer can produce the necessary product.
Examples of those who no longer ‘can’ (not dropped though) would be say, McCartney, Jagger/Richards, Townshend etc, you name it, as all are not writing songs as good as they used to, otherwise they would still be topping the charts week in week out would they not?
A one hit wonder is just that, a person who can only write or perhaps cover (Dr & the Medics) a great song, no record company would drop the goose that could lay a golden chart hit, labels like Stiff used to know their stiff, er stuff and not only find and recognise the cream, Madness, Ian Dury etc but also nurture it.
Here’s a fine example F-Admin of the ‘fun’ to be found on SoundCloud,https://soundcloud.com/david-minnick
I’d add that this guy’s stuff is also impressive and is deserving of a wider audience and whilst donning me A+R cap, I’d reckon you’d be in agreement, as would many others here…