It sounds as if you are asking for some tough love. In which case - it's back to basics time!
BEFORE you do anything whatsoever, you must deal with Question Number One -
Dr Huge Longjohns wrote:As TRB said, if the market's not there you won't sell a thing. I have had many a prickly conversation with my clients over the years on this very topic!
Amen to that!
I have just been dealing with someone who sells roller-blinds. He wants to expand into bespoke internal wooden shutters. Before I even took on the gig, I did a bit of very basic research - is there much of a market for internal shutters?
A Google-session or two later and a few calls to companies offering internal shutters showed me that it is a very small market and that prices are right down to the bone. The wholesale price of these things (and I didn't even know such things existed!) is about $100 per square meter and that is the FoB price from China. So the to-the-door price here will be about double that, by the time we have factored in all the various freight, VAT and other costs, inc. admin.
A simple two-piece hinged shutter for a 120 x 150 window will cost about $180 FoB and $360 to-the-door = £280 gross inc. VAT, if we also factor in the cost of sending them to the customer.
And it hasn't been built yet! It takes a worker just a few minutes to cut-n-glue the parts, so I 'guestimated' £10 total labour costs per part, i.e. £20. His competition was selling them for £600 but has been forced to sell off their stock at half price - £300 gross, which is the cost of importing the parts, cutting them to size and having them picked up by 'My Herpes'.
Simply put, his competition (who are well-established, are already tooled-up, have done all the website stuff, inc. sexy videos of leggy blonds opening and closing shutters and smiling) are selling their stock at cost price!Conclusion
- there ain't no market for quality internal wooden shutters and the £20,000 it would cost for stock and tooling would probably be wasted! (I got two free roller-blinds for that - what with roller-blinds, drummers that can't keep the beat and amateur pipe bands - I'm really living the rock-n-roll lifestyle!)
Now let's look at 'How-to' videos for recording rock music -
Obviously, we go to the second most popular search machine on Planet Earth, YouTube. "getting a great drum sound" gives me THOUSANDS
of videos, some boring, long and unscripted and some from top professionals that folks have actually heard of!
Near the top - Chris Lord-Alge. Tight, five-to-six-minute pieces -https://www.youtube.com/watch?v=QdODmoL ... io=1&t=132https://www.youtube.com/watch?v=Uc3SxgT ... Z0&index=3
They are slick, they are professional, they show us the man himself and they get to the point quickly. There just ain't no schlepp in any of that!
But here's the kicker - they're free!
So there's your competition - a three-camera-plus-screen-capture shoot that is professionally lit and has been tightly edited and scripted down to a few minutes, featuring one of the best-known mix guys in the World.
Nearly all his videos feature some goofy product and he is being PAID to use that product, be it a plug from Slate or some BS from Waves or whatever.
As someone who has been involved in language teaching and now music teaching, I could criticise the pedagogical value of his videos for those that genuinely want to learn how to get great sounds the Old-School way. You could possibly say that they are too quick, too slick and rely too much on Magic Zoom-Pills (i.e. some bogus plug-ins!)
The rest of us use samples in the studio and dDrum 'brains' or triggered samples for live work and that spares all concerned a great deal of misery - and money!Conclusion
- From where I am standing, supply seems to be outstripping demand! Yes, there's a great deal you could do about your website, the videos themselves and the structure of the 'sales-pathway', but the question you must ask yourself is "Is it worth it?"
An alternative way forward could be to write a book on the whole subject and bundle that with a couple of DVDs or BluRays, tightly edited and scripted and open a YT channel with very short excerpts featuring a head-n-shoulders of your good self stating "Find out more when you get 'The SampleCraze guide to modern recording'. Hit me up on my website for that!"
The premise being that Old-School recording is dead and people need to find out how to do all the new funky things using MIDI tracks and samples. "Kewl, hip, here, now!
Recording for the Ariana Grande, Dua Lipa, Cardi B. generation!"