Zukan wrote:My WP developer said to use my own name much like Dave Pensado, Bobby Owzinski etc..
What do you guys think?
Which brand is stronger?
If you have a product in an overcrowded area (such as music making or making of tutorials for music making), the main way to thrive is to create artificial scarcity via branding. In these kind of fields, branding is, if not everything, a huge part of commercial success.
Nobody can tell u which one is strongest of course, it's gotta be your evaluation and conclusion. Also, is there a way you can use both? The cost of domains is so small that you could just have a redirect from an eddiebazil.com and then after a year or so see which one gets the most hits.
As a last point, about all this being confusing and people giving you all sort of contradictory advice.. it's alright, because as much as we wish there was, there is no such thing as a recipe or "right" way of doing stuff in business.
You may do something totally dumb, be lucky and come on top.. or do all the right things and end up with nothing. Randomness is huge, in business and life - and as soon as you recognize and accept that, your life is much easier! It's all about doing stuff that you think increases your odds, and not doing stuff that obviously decreases them.. for stuff that you are uncertain about, use your gut, reasoning, throw a dice, whatever makes you feel better! Because as frightening as it is, there's no way around uncertainty.
That said, there are principles that do in general increase your odds.. general mechanism that more or less apply in the many situations where you either aren't exceptionally lucky or unlucky. And the good thing is that it doesn't take any particular expertise to use them, you simply have to reason soundly, with consistency, an descend your decision from these principles.
So instead of evaluating every possible action at face value (should I change my website name or not? Should I move platform or not? Should I make different type of videos or not? Do I need a new camera or not?), think about the principles and derive your decisions from them.
Typical principles (stuff that has a tendency to work):
- economic ones: for example, as above, supply and demand drive prices and ultimately your financial situation: in a crowded market, branding creates the artificial scarcity that is necessary to sell your stuff at higher prices than the competition. No brand, no money.
- attitude ones: simply persisting does wonders. do the same thing for 5 minutes, nobody will care. Do the same thing for 50 years, and even if you're the most terrible marketer in the world, you'll be known for that thing, whatever it is.
- quality: in the long run, it pays off to have a good enough product. It's not the alpha and omega, and it helps in the long run - but you have to survive the long run first.
Again, take it easy: you don't need to find all the possible principles, just find some stuff that you think it's right and apply it consistently.