Zukan wrote:Good insights CS.
I am trying to do this right as this is a problem I have faced before. The fact that I try to do everything myself I believe works against me.
Yeah it's hard work! Most businesses are exactly for these reasons, and it really never stops if you want to keep expanding. It's just how it is. By definition you'll have many more things to do than time and energy to do them.
So, a key (and a bit of the point that I was trying to make earlier) is to figure out what's important to work on or not - and to figure it out you descend it from basic principles. It's easy to feel overwhelmed, but the principles help also in deciding what to attack first. Economics and your own experiences as a human being is where you get most of these principles. And dont agonize over decisions. Take the best decision you can (and if you can't decide, pick up one at random!) and move on. Some decisions will be good, some will be bad, but chasing perfection is always
Take branding: the principle is that in a situation where supply vastly outstrips demand (music! music tutorials! men wanting to have sex!) you have to create artificial scarcity - and one of the best ways to do so is branding (short of killing every other guy.. Gengis Kahn used to do that and it worked for him; Brad Pitt uses branding
). Brand allows you to control the supply, and if you control the supply, you have the power to set the price.
So, does it matter a iota what name specifically the brand has? Not at all. "Nike" would have not evoked much at all 100 years ago. Neither "BBC". Nor "Ferrari". They're just sequences of letters. If you have a little capital of recognition already, use the associated sequence of letter, but that's about how far it needs going.
Is a logo important? Well, only insofar it helps with the recognition, not in itself. It doesn't have to be good, special or (god forbid!) "professional". It's just got to be recognizable
Brad Pitt doesn't have a logo.
One last thing: since there are no recipes, there are no experts!
. There's people (often called consultants and coming from companies rich in acronym and powerpoint slides) who will suck your money pretending to be (and many are even self-deluded that they are).. but you can't have expertise in random and quasi-random processes. They are random!
Expertise is something that absolutely exists in "how" to do thing when the things are repeatable and well understood. But "what" and "why" aren't - so no point in looking for expertise there - at most you will find have anecdotes, and people who thinks that the one experience they have had which worked for them will work for you (it may; it may not).
So programming a WP site is repeatable and well understood and certainly you can find expertise. But why to have a WP site and what to put on it - no way.
Also, unless you have recognition, a new platform (or a reworked one) does little. You don't need be as extreme as Tesla (achieve immense recognition, have no products available to sell, ops!), but - as perverse as it seems - supply/demand mean that the product it's kinda lower priority. So as CEO of Eddie, Inc, you answer the guy that the "trailers for video" can actually wait a little - it's important to him
, but not to you (yet).
Obviously there's nothing wrong of doing a little pre-work, but if you have to choose to, for example, spend three days participating to conference and networking or make a new trailer, the consequence of the principle is that the former is a more valuable use of your time - as will improve your recognition.
The snag, of course, is that doing the product is more fun
. So you just balance as well as you can, and move on.
I want to get this right and at the offset.
You have a plan and that's good. Just be careful with the attitude above. No business is built right from the offset, ever! For successful businesses you often see the final result, but not the beginnings and the mistakes. Be aware that no matter how much effort you put, you'll do stuff that you'll have to redo, that in hindsight you could have done better, and so on... it's part of the game. And a terrible thing to a perfectionist
As I am poor in writing product descriptions, newsletters etc I have sought the help of a few people here. I have also been addressing the Youtube issues with my channel and although I have made some changes I believe someone who knows how to promote on this platform would be better suited to manage the channel.
It's very confusing for me as this is an area I have little experience with and thus all the questions.
It's good to have friends and it's a pleasure to contribute whatever way! As of the experience, remember again that there's no recipes so nobody really has much transferable experience. Only principles that increase the odds.
It's always the first time even if you've done it before