Still Vibrations wrote:
BigRedX wrote:What to you want to achieve with these recordings?
Just make them available to a wider audience, or make some money from them?
It's questions like that that expose flaws in my thinking. Composers are now using tape and prerecorded spoken voice a lot and I believe we do it to a standard higher than most others. The musician I work with is exceptional (and well-respected amongst her colleagues) and I am ahead - I believe - in this genre. I would like to promote my writing and her playing so that we get more work and, of course, better known in this particular area.
Then there's a range of meanings of "release" to achieve different degrees of this goal. It's a number game, with the investment required to increase the numbers becoming bigger rather quickly for then flatten out (unfortunately, at a quite high level).
The basic is what the fellas said, put it out there on bandcamp, youtube etc and wait and see. Someone's bound to notice and you'll see view trickling and you might get lucky.
A little more advanced is to actively try to promote it - put it there but send press release (quite the job! Just finding who to send is tough), use ads on social media, create a YT channel, promote on your Instagram feed or basically do all the cheap and cheerful things that people do these days to get a little attention.
Even more advanced is to make a serious release plan trying to capture interviews, building visibility and momentum, and once released even paying a plugger to go on radio.
The easiest is to use whatever fan base you have - whatever you do will have a much higher chance to raise over the noise, and if you actively encourage them to share and spread the word, there's a bigger chance that they will do exactly that.