johnny h wrote:The whole success is only partly to do with the quality of the plugins. Much of it is also about people's sunk costs into plugins and DSP hardware, mixed with regular "promotions" and "coupons" to nudge people into throwing more money at it.
Maybe it's just me, but you seem to have a nasty chip on your shoulder about UAD. It's as if you just resent their success for some reason. I can't quite fathom it out...
I don't see how the Sharc DSP tech, or the price of the raw chips, matters. It does what it needs to do. They make a profit from it... which enables them to invest in more plugin development. What's so wrong?
...if you are starting out thinking what to buy, I'd strongly advise anyone to steer well clear of this system.
Fair enough. I agree that there are a lot of excellent native plugins available that are as good (or maybe even better in some cases), and don't involve the cost and inconvenience of the DSP hardware. So yes, some thought should be entertained before deciding on which route to follow.
On the other hand, the Apollo Unison preamp thing can't be done with native plugins and is a significant part of the UAD appeal for many today.
Its Pentium III era technology they are selling here.
Yes... but so what? There are cheap-as-chips NE5534 op-amps in all manner of current analogue equipment, and they were invented way before the Pentium III. Oh the horror! :lol: