You are here

Music promotion - is social media pointless? (This is not a rant).

Advice on everything from getting your music heard to setting up a label and royalties.

Music promotion - is social media pointless? (This is not a rant).

Postby Guest » Mon Apr 08, 2019 10:25 am

Many professional musicians I know use Facebook and Twitter, I'm convinced it is pointless as promotion, although many advisers say social media is essential. My colleagues, who are very good classical musicians, will be involved in exchanges like this:

"Hi Chloe, great concert last night - really enjoyed it."

"Thanks James, glad you could make it".

As friends exchanging comments, it's their business, but this really is the level of the exchanges. As I refuse to get involved in social media, am I missing out? The musicians are late twenties upwards - I am certain it does not help their careers at all. Does anyone disagree?
Guest

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Brian M Rose » Mon Apr 08, 2019 10:51 am

I also personally hate Social Media. Having said that at Radio Harrow (a local Hospital/Community Internet radio station) we get far more hits and listens on our Social Media than the live station itself.
In this I don't think we are all that different from any other similar organisations.
Brian M Rose
Regular
Posts: 180
Joined: Mon Sep 05, 2011 12:00 am

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Hugh Robjohns » Mon Apr 08, 2019 11:06 am

I have no quantitative figures for how effective it is, but I wouldn't say it's pointless.

For every one person participating in a banal dialogue, there are dozens of their friends and acquaintances watching and absorbing who might subsequently be inspired to attend a concert... which must surely count as promotion and be at least as effective as gluing posters on walls, or placing ads in papers....

Personally, I'm not a fan of social media in general, and only maintain a small and private footprint on Faceache as a relatively convenient way of keeping in touch with far flung family and close friends... but even so it's surprising how often I learn about concerts and other events that I wouldn't otherwise have known about through that medium.

H
User avatar
Hugh Robjohns
Moderator
Posts: 26330
Joined: Fri Jul 25, 2003 12:00 am
Location: Worcestershire, UK
Technical Editor, Sound On Sound

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Mike Stranks » Mon Apr 08, 2019 11:21 am

Friend of mine is a professional musician and has had a website for many years.

He grew concerned that the number of page views was on a slow decline so embraced Facebook. Contacts and interest in his work rocketed...

He still has the website - including a forum - but most of the interaction is now via FB.
Mike Stranks
Jedi Poster
Posts: 6969
Joined: Fri Jan 03, 2003 1:00 am

Re: Music promotion - is social media pointless? (This is not a rant).

Postby ore_terra » Mon Apr 08, 2019 11:39 am

I'm very bad (lazy?) at it myself, but do I see people making very good use of Facebook and Twitter for promotion purposes.
User avatar
ore_terra
Frequent Poster
Posts: 664
Joined: Fri Dec 02, 2016 1:56 pm
Location: Seville - Spain

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Watchmaker » Mon Apr 08, 2019 11:40 am

Social media's a trip. The hybridization of marketing and social interaction. Every pro musician I know has someone who manages an "online presence" for them in a branded portfolio and they all have separate private accounts.

Working from the premises: there's no such thing as bad press, the best advertising is word of mouth, and the notion of six degrees of separation, it's easy to convince yourself and others that social media works to your advantage. I have yet to see any quantification supporting that though.
User avatar
Watchmaker
Frequent Poster
Posts: 756
Joined: Wed Apr 13, 2016 12:00 am
Location: Upstate NY, USA
Take my advice, I'm not using it.

Re: Music promotion - is social media pointless? (This is not a rant).

Postby BigRedX » Mon Apr 08, 2019 1:14 pm

I am on social media for the sole purpose of promoting my various musical and artistic activities.

If it wasn't for that I probably wouldn't bother. My girlfriend shows me all the cute cat videos anyway so I wouldn't need an account of my own to see them.
User avatar
BigRedX
Frequent Poster
Posts: 775
Joined: Fri Sep 03, 2004 12:00 am
RockinRollin' VampireMan

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Guest » Mon Apr 08, 2019 1:22 pm

Watchmaker wrote:Social media's a trip. The hybridization of marketing and social interaction.

That's what I have found and I cannot fathom the conventions or rules. The lack of perceived boundaries makes me uncomfortable.
Over half the musicians I work with are female, and they will have a Facebook post about a workshop and concert they are doing in a prestigious venue with colleague who's an internationally respected performer and teacher. The next post a will be a picture of them and their friends in party dresses being silly at a friend's wedding.
The males are the same. There will be a trailer to a television programme they wrote the music for and is now up for an award. Then they will post a clichéd, ill-thought-out rant about a politician that wouldn't get space in the worst tabloid.

I am confused by the whole thing.
Guest

Re: Music promotion - is social media pointless? (This is not a rant).

Postby blinddrew » Mon Apr 08, 2019 1:36 pm

The thing about social media is that there are no rules about how you use it.
It's not a marketing tool, nor is it (any longer) a social platform for friends to talk. It's a weird hybrid place that still doesn't know itself what it's about.
So the only rule is really, use it however it works for you. Whether that's solely as a catch-point to try and drag people to your website, or whether it's completely integrated into your entire online persona. They're both equally valid approaches if they're working for you.
I have full time musician friends, in the same genre, in the same town, who take completely different approaches and both make it work.

Fundamentally, there are definite advantages to having a presence on the main platforms in terms of how easy it is to be discovered and how easy it is to interact with fans.
But equally, there are cons in terms of how many places you need to keep up to date, trying to accurately work out your return on investment (time as well as paid promotions), and (if you're successful) managing your fan interactions.

You can find anecdotes a plenty on both sides but the major players tend to hold the actual hard data pretty close to their chests (unlike some of our data! ;) ) so it's all a bit unknown unless you do your own tests.

So to go right back to the opening question, it's not pointless, but it's not a silver bullet or even essential. It is, like everything else, what you make it.
User avatar
blinddrew
Jedi Poster
Posts: 9517
Joined: Sun Jul 05, 2015 12:00 am
Location: York
Ignore the post count, I have no idea what I'm doing...

Re: Music promotion - is social media pointless? (This is not a rant).

Postby ManFromGlass » Mon Apr 08, 2019 2:08 pm

Speaking of data - this could be total self promotional social media bullshit, or not. I find the concept interesting as it is rather alien to me. I grew up in the era of printing and then putting up posters, mailing postcards, sending physical press releases that may or may not include a demo cassette or CD to the local newspapers. This link may have come from somebodies post here on SOS.

https://www.sprocketwebsites.com/Blog/h ... cial-media
User avatar
ManFromGlass
Frequent Poster (Level2)
Posts: 2695
Joined: Sun Jul 24, 2011 12:00 am
Location: In the woods in Canada
 

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Sam Spoons » Mon Apr 08, 2019 2:23 pm

I'm on facebook and it has it's uses. I don't like much of what goes on there but if you are prepared to pick and choose your input and which groups you subscribe to the benefits, for me at least (ant at the moment) outweigh the disadvantages.
User avatar
Sam Spoons
Jedi Poster
Posts: 11573
Joined: Thu Jan 23, 2003 1:00 am
Location: Manchester UK
Finally taking this recording lark seriously (and recording my Gypsy Jazz CD)........

Re: Music promotion - is social media pointless? (This is not a rant).

Postby MOF » Mon Apr 08, 2019 2:46 pm

A friend of mine has built up a business selling photographs on print, canvas etc, mostly through social media, he has his business account on FB separate from his personal account, he joins related groups on there to link to his business page but keeps it social, not obviously touting for business. He posts regularly!!!
MOF
Frequent Poster
Posts: 680
Joined: Thu Mar 06, 2003 1:00 am
Location: United Kingdom

Re: Music promotion - is social media pointless? (This is not a rant).

Postby blinddrew » Mon Apr 08, 2019 2:56 pm

ManFromGlass wrote:Speaking of data - this could be total self promotional social media bullshit, or not. I find the concept interesting as it is rather alien to me. I grew up in the era of printing and then putting up posters, mailing postcards, sending physical press releases that may or may not include a demo cassette or CD to the local newspapers. This link may have come from somebodies post here on SOS.

https://www.sprocketwebsites.com/Blog/h ... cial-media
It's a few years out of date, so you can shorten most of those timeframes - probably by half - but the theory is sound and the data behind it (at the time) was valid. :)
User avatar
blinddrew
Jedi Poster
Posts: 9517
Joined: Sun Jul 05, 2015 12:00 am
Location: York
Ignore the post count, I have no idea what I'm doing...

Re: Music promotion - is social media pointless? (This is not a rant).

Postby Guest » Tue Apr 09, 2019 9:23 am

blinddrew wrote:So to go right back to the opening question, it's not pointless, but it's not a silver bullet or even essential. It is, like everything else, what you make it.

That's exactly what I wanted to read Drew - "or even essential". I would say I hate social media and most classical musicians are incompetent at it. It is not just because of data collection, insecure storing of passwords, ruthless monopolism etc. It is social media we should be wary of, not chemtrails.

#hogwash #timewaste #opiumofthemasses
Guest

Re: Music promotion - is social media pointless? (This is not a rant).

Postby CS70 » Tue Apr 09, 2019 9:52 am

I'd say that it is marketing, in the sense that it creates potential exposure to an certain audience. It's even a bit better than traditional media, as it allows for slightly better targeting.
It's a slow burning one and, like for any marketing, you have to keep on grinding to get results. But, if you have a good musical "product" and a suitable target audience, it can seriously help opening doors.. if that's what you want.

When it comes to the "odd" streams.. excluding people just dicking around, it's all about branding - young and nice looking gal/guys know that their look is an asset towards their intended audience, and exploit it - hence the combination of "serious" pics and "look I'm smashing" or "hey I'm doing a cool thing" ones. Young audiences are all for "real", "in the moment" pics and that's what works with them. Older people would miss the point and wonder why :) Bit like when I see my older son snapchatting..

When it comes to the hate - well, it all depends on your aims. Few musicians take pleasure in self-promotion, so I guess most of us don't particularly like it on social media as well. On the other side, it's a tool for a goal - bit like using a hammer for a nail. You many not particularly enjoy it, but if you've gotta build a house, a hammer is useful and you're much better off using it - that's about it.
User avatar
CS70
Jedi Poster
Posts: 4962
Joined: Mon Nov 26, 2012 1:00 am
Location: Oslo, Norway
Silver Spoon - Check out our latest video and the FB page

Next