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Music promotion - is social media pointless? (This is not a rant).

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Re: Music promotion - is social media pointless? (This is not a rant).

Postby OneWorld » Tue Apr 09, 2019 12:20 pm

I think social media is not different than any other media in so much that you need friends that have friends - FarceBook is a perfect example, it did little more than MySpace but $uckerberg was very well connected, or more to the point his father was. I could never fathom why sites like MySpace/Bebo etc got scant attention from the trad media outlets, but when FB came on the scene, the Gurniand, the BBC et al gave FB wall2wall 24/7 carpet bomb coverage - why? how? FB did nothing that other nascent social media weren't doing already.

This phenomenon is shown again on YouTube, some people post a vid of their cat doing a fandango and it get a few 100 hits, someone else's cat does the same and somehow they have built a 100million viewer YT channel career out of it, it doesn't stack up, so I guess they have contacts. And of course there are the situations where budding social media celebrities buy 'friends' and 'influencers'
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby MOF » Tue Apr 09, 2019 1:33 pm

This phenomenon is shown again on YouTube, some people post a vid of their cat doing a fandango and it get a few 100 hits, someone else's cat does the same and somehow they have built a 100million viewer YT channel career out of it, it doesn't stack up

It’s all about regular posting i.e. daily and joining related groups, see my earlier post. You have to treat it as a job.
At least with the internet you have the possibility of doing it yourself but if you were paying a manager/agent/publicist they would be full time on the job getting you the exposure.
It’s taken my friend two years to get to the point where his photography business is starting to pay.
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby Stickman0_3 » Thu Apr 11, 2019 9:56 am

As Blind Drew says - social media it's what you make it and it can be a lot of hard work. I don't gig, so I have several webpages. 80% of the time I promote my work. Think of it like this -

I have a product to sell
It's on the shelf
For people to notice it I need to promote it
I'll put a message out on my webpages about my product
And get people interested
I go to a Social Media Cafe and promote it
Etc...
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby The Bunk » Thu Apr 11, 2019 5:22 pm

I use FB mostly; not exactly self-promotion as I'm not trying to achieve that and it's certainly not a business requirement for me, so it's more light entertainment which I know some of my followers / friends enjoy. If I wanted to try and get stacks more views, more followers etc, that would involve networking and that would involve opening yourself up to following / liking / befriending all sorts of people, just so that my name is out there. And from what little of that I've done so far, that has involved pretty much being bombarded by stuff in which I have absolutely no interest at all, mostly.

There have undoubtedly been a lot of instances of people wanting to hook up with me on social media more for their own self promotion than anything. It happens A LOT on Soundcloud; I've posted a track, suddenly get a load of "new followers" who, I have since discovered, have no real interest in my stuff, they're just drawing attention to themselves.

So whilst it is possibly helpful, but not essential, it's a two-way street. Yes, you may be missing out if you're not using it but you're also missing out on being targeted yourself once you do start using it, and I can quite happily live with that!
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby OneWorld » Fri Apr 12, 2019 11:38 am

Stickman0_3 wrote:As Blind Drew says - social media it's what you make it and it can be a lot of hard work. I don't gig, so I have several webpages. 80% of the time I promote my work. Think of it like this -

I have a product to sell
It's on the shelf
For people to notice it I need to promote it
I'll put a message out on my webpages about my product
And get people interested
I go to a Social Media Cafe and promote it
Etc...

It just seems these days is more about how many likes you have on FB than whether you could play your way through anything more than a 3 chord trick, mind thus it ever was I guess.

An advertising executive once told me "It goes like this - a fish lays 1000's of eggs at a time, and a hen might lay 2 or 3 eggs, but hen's eggs are more popular than fish eggs, and the reason is when a hen lays an egg, it crows about it, and makes a big deal about it" I did say to him "But fish can't crow anyway" However I got the point.

Simon Cowell also once alluded to the point and he said "If you walk down the aisles of the supermarket you'll see stacks of different washing powder, all claiming to be the best, but what is in the boxes is essentially the same but we(SiCo LTD) make our boxes look more appealing because we keep telling people we're the best, so I suppose we're the best at telling people we're the best"
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby The Red Bladder » Fri Apr 12, 2019 12:07 pm

Still Vibrations wrote:Many professional musicians I know use Facebook and Twitter, I'm convinced it is pointless as promotion, although many advisers say social media is essential.
They're right and you are wrong.

A musical act still has to use all the other means of promotion, but you MUST maintain 'emotional proximity' with your audience and they all communicate via SM. By not using SM, you are failing to talk to your audience.

I don't much like SM either, but then there are many things I don't like and TBH nobody gives a F what I like or dislike. Nobody asks me and nobody cares what I like or dislike.

"So you don't like SM? OK, then shut the F up!"

Still Vibrations wrote:I am certain it does not help their careers at all. Does anyone disagree?
Yes - me.

BTW - you're using a type of SM right now!
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby CS70 » Fri Apr 12, 2019 12:13 pm

The Red Bladder wrote:Nobody asks me and nobody cares what I like or dislike.

There's always your mum! :bouncy:

But totally agree, it's a tool and that's it.
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby blinddrew » Fri Apr 12, 2019 1:40 pm

CS70 wrote:There's always your mum! :bouncy:
My mum's quite clear on what she thinks about my music! :D
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby blinddrew » Fri Apr 12, 2019 1:44 pm

On a more serious note...

The Red Bladder wrote:A musical act still has to use all the other means of promotion, but you MUST maintain 'emotional proximity' with your audience and they all communicate via SM. By not using SM, you are failing to talk to your audience.

I'd put a slight caveat on this, you need to go where your audience is. If your audience is on social media - that's where you need to be. If they're not (increasingly unusual but probably still some cases) then you can avoid it.
Depending on how niche your product is can change your social media platforms though. There's a lady (whose name I have irritatingly forgotten) who writes and performs songs about sailing. That's her thing. She does most of her promotion on sailing forums rather than facebook and the like, because it's a targeted audience.
If someone were to decide that the missing puzzle in the pop market was songs about audio engineering, I'm sure this is one of the places that they'd be inhabiting. :)
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby desmond » Fri Apr 12, 2019 2:01 pm

Like any tool, you can use it wisely, skilfully and productively, if you know what you are doing and are smart about it.

Just as equally, you can blunder around blindly, without knowing what you're doing, and at best waste time, and at worst, do some serious damage!

The 80:20 rule still applies here. :headbang:
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby MOF » Fri Apr 12, 2019 3:32 pm

Simon Cowell also once alluded to the point and he said "If you walk down the aisles of the supermarket you'll see stacks of different washing powder, all claiming to be the best, but what is in the boxes is essentially the same but we(SiCo LTD) make our boxes look more appealing because we keep telling people we're the best, so I suppose we're the best at telling people we're the best"

There is a difference though, music is better to some people than others (personal choice) but you have to get them to hear your music in order for them to make that choice. If they don't know about it they'll never hear it. Also there are only a handful of washing powder brands but loads of music out there.
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby paul tha other » Tue Apr 16, 2019 4:51 pm

there is a growing opinion that musicians are spammers on social media...
i used to have facebook and the rest and i used to think it was working for me...after about 10 years of having a social media ,ive came to this conculsion...

does it make gigs busier????......nope,tbh i think people are getting sick of seeing this kinda of advertising on it
do i sell more music because of it?????? not really...if i am its such small numbers its not worth the bother of dealing with sm (spending hours adding content etc)

in fact, i'll give you an example..a few years ago i was sitting in alone whilst the wife was out and i wrote and recorded a song ..i posted it up on facebook ..it got like 6 likes and maybe 1 or 2 comments...,if that!!!..
that same weekend i was out with my kids and took a photo of me and my kids hanging upside down on a climbing frame...i got over a 100 likes and prob more comments than i can count..for me it kinda tells me what people use social media for...music advertising is deff not it


i think facebook is a game and its designed in a way that keeps you busy doing nothing..they will throw you the numbers so you keep poking it...meanwhile you couldve wrote a new song with the time wasted on it

im not saying everyones experience has been the same but i do think all these platforms have had their day in the sun ,i am talking about facebook here mostly though
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby desmond » Tue Apr 16, 2019 5:08 pm

The bottom line is that probably most musicians, and others in the creative arts, are terrible at marketing themselves, or their work.

There are some that are good at it though, and those types will figure out how to make their available tools work for them.

Putting the occasional gig notice up on your Facebook page is likely to generate very little real value, as most have already pointed out.

Having an official "commercial" social media outlet or two, that you work to direct people towards, provide additional content and engagement opportunities to encourage and reward people going there, with specific goals and aims in mind (rather than just randomly posting stuff because you feel you should), can result in more successful outcomes.

But like I say, most people don't know how to work them, or are uncomfortable doing the amount of marketing that a "marketing professional"** would want to do.

** Not that I agree on many things around the "marketing professional" area...

A sensible approach is looking at what the opportunities are, what the costs are, and what you want to get out of it- if you can make that equation work for you, great. if you can't - don't bother with it - you're probably better directing your energies elsewhere...
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby Watchmaker » Tue Apr 16, 2019 7:08 pm

part of whether social media is relevant, is whether you give a rats fart for recognition or some vague definition of success.

I put myself through hell hanging out with other musicians and clawing each others eyes out for some shit gig at a festival, or putting up with the last four assholes that just got signed. I learned that popularity ( "success! success! success!") has f*ck all to do with music, art, emotional connection or anything actually meaningful in life.

It (popularity) has to do with personal ambition, and if you are ambitious enough, then the tawdry return on investment "social media" brings can be delegated to some intern somewhere in the food chain and then who really cares? Marketing is a voodoo science that takes far more money than anything else. Sorry, but Instagram, facebook, twitter, etc. are all just megaphones for the ego. Not that I think that's a bad thing, but it is lower on the evolutionary scale than the alternative choice, which is to do what you love, regardless.
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby The Red Bladder » Sun Apr 21, 2019 4:17 pm

The reality is, nearly everything I see and hear, whether that is in our studio, online or in a club or pub that is not popular and successful is failing for one reason and one reason only -

It just is not good enough!

It starts with appearance - what are you wearing? Is what you are wearing suitable and does it display showmanship? Do you look at your audience and do you engage with them, or do you stare one another? Do your lighting and stage design match the music?

Then (after we have looked at you and how you perform) there are the musicians -

Are all musicians tight and on the beat? Is the drummer absolutely metronomically perfect? Is the rhythm section perfectly together? Do they look good? Nobody wants to see ugly or scruffy people!

Not yet last and by no means least, there's the music itself -

Do you have at least five melodies in every song? Are the bridges in the right key? Does the middle-eight rip one out of one's seat? Are all the harmonies and the counterpoints right and satisfying to listen to? And above all, are there some really good hooks in every song?

Last of all - is the sound good, or is it all too loud, distorted or out of balance?
________________________

Og course, if you are not a performing musician, none of the above will apply - in which case, carry on performing in your bedroom and perhaps your teddy bear will give you a standing ovation!
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