The Red Bladder wrote:The reality is, nearly everything I see and hear, whether that is in our studio, online or in a club or pub that is not popular and successful is failing for one reason and one reason only -
It just is not good enough!
You’re being overly optimistic! You.ve gotta be appealing, not good. Anybody who’s been in high school knows the difference.
Do you have at least five melodies in every song? Are the bridges in the right key? Does the middle-eight rip one out of one's seat? Are all the harmonies and the counterpoints right and satisfying to listen to? And above all, are there some really good hooks in every song?
There’s a gazillion songs which do not have any of that and have been very successful commercially.
Popularity and success, in music like any other field of life, are complex processes for which there are many paths and no recipes. There’s a few common qualities who help (grit, determination or amazing looks or amazing work quality or likeability or ability to network and dozens more) but you certainly don’t even need all of them. Finally, randomness reigns supreme and affect you and anybody else way more than we like to think (starting with the most basic requirement of all.. your existence).
Social media is an helper because it gives you a little bit more steering on your image, and having a great quality product is an helper because it will increse your attractiveness to people who care about quality, but there’s many roads to success (and many more dead ends).
Here in Norway one of the most popular products ever is a kind of frozen pizza which, from the point of view of food quality is absolutely sh**te, and universally recognised as such. And yet it has other qualities (price, ease of preparation, social acceptance) which make it the national dish (probably in a tie with street kebab) and the hard truth is that the buyers - youngsters and family moms in desperate need of a quick dinner fix for Saturdays, mainly - don’t know and don’t care less about good food.
Guess what, these are in great part the same peole who buys (stream) music..