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Help in promoting my educational channel...

Advice on everything from getting your music heard to setting up a label and royalties.

Re: Help in promoting my educational channel...

Postby The Red Bladder » Thu May 16, 2019 5:08 pm

WP sites - Relatively cheap and good - https://aerin.co.uk/

I'll read the rest later!
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Re: Help in promoting my educational channel...

Postby The Red Bladder » Thu May 16, 2019 5:31 pm

And now that I have gone through the rest - there ain't nuffin you can't do in WordPress. Like Reaper or ProTools - there is a plugin for everything! (I assume that with WP you mean WordPress.)

The guy I recommended above is a WP specialist and also writes plugins for WP. He lives, eats and breaths this stuff!

With WP I mean wordpress.org BTW.
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Re: Help in promoting my educational channel...

Postby ReadySaltedChris » Thu May 16, 2019 5:40 pm

The Red Bladder wrote:If I put my consultant's hat on, I often get approached by people with online businesses that are failing to perform. I nearly always do not want to deal with them, because there is just too much wrong to even begin to start to fix things.

So you just fix succesful businesses RB yeah?
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Re: Help in promoting my educational channel...

Postby The Red Bladder » Thu May 16, 2019 6:26 pm

ReadySaltedChris wrote:So you just fix succesful businesses RB yeah?
That ain't how you spell 'Successful' - though I LOVE the comment!

The client has to be ready to take on the truth - and many (most?) owners of failing SMEs are not! They say they are - but the opposite is the reality! That means that only those owners of SMEs who have already resigned themselves to a total restructuring of what they do are going to benefit from my 30 cents worth!

As for the big boys - they pay big money to hear what they already know. They just want confirmation - in the form of 50 pages on paper!
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Re: Help in promoting my educational channel...

Postby blinddrew » Thu May 16, 2019 8:14 pm

The Red Bladder wrote:As for the big boys - they pay big money to hear what they already know. They just want confirmation - in the form of 50 pages on paper!
And a consultant's logo in the corner, don't forget that... ;)
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Re: Help in promoting my educational channel...

Postby Guest » Thu May 16, 2019 8:38 pm

The Red Bladder wrote:
ReadySaltedChris wrote:So you just fix succesful businesses RB yeah?
That ain't how you spell 'Successful'!

Actually it is, although successfull has also been used:

1638 F. Junius - Painting of Ancients 79
In..rare workes of Art, we are not so much taken with the beautie it selfe, as with the successfull boldnesse of Art.
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Re: Help in promoting my educational channel...

Postby Eddy Deegan » Thu May 16, 2019 9:18 pm

Still Vibrations wrote:
The Red Bladder wrote:
ReadySaltedChris wrote:So you just fix succesful businesses RB yeah?
That ain't how you spell 'Successful'!

Actually it is, although successfull has also been used:

Erm... my pendant-o-meter just went 'ding'! When was 'succesful' a valid spelling of the word and not just an innocent typo unworthy of mention?

Still Vibrations wrote:1638 F. Junius - Painting of Ancients 79
In..rare workes of Art, we are not so much taken with the beautie it selfe, as with the successfull boldnesse of Art.

And there we were thinking that the selfe was a relatively new phenomenon ;)
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Re: Help in promoting my educational channel...

Postby CS70 » Thu May 16, 2019 9:22 pm

ReadySaltedChris wrote:
The Red Bladder wrote:If I put my consultant's hat on, I often get approached by people with online businesses that are failing to perform. I nearly always do not want to deal with them, because there is just too much wrong to even begin to start to fix things.

So you just fix succesful businesses RB yeah?

There’s two types of failing businesses, the viable ones which have been mismanaged, and the unviable one. Nobody ever tries to turn around the latter..
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Re: Help in promoting my educational channel...

Postby Eddy Deegan » Thu May 16, 2019 10:53 pm

This has been an interesting thread, and I've learned a thing or two.

TRB and Huge have had some very enlightening things to say and I am not qualified to challenge them in any meaningful way but I am qualified in other things (hey, we all have our own areas of expertise) and as such I understand that communication on any given subject can be quite challenging when conducted between the neophyte and the guru.

Sometimes when asked for advice by family and friends about something 'to do with computers' I'll end up talking to them at length about whatever it is, then realise they don't have the background knowledge that I unconsciously assume is present in everyone at birth. Whereupon I expound on the theory behind what I'm telling them and before I know it they have gone to sleep, glazed over, jumped out of a window or had to suddenly rush off for an urgent appointment with the vet that they'd forgotten about. If we're talking about computer security I've probably put the fear of Thor into them in the process because I'm talking about the possibilities rather than the actualities.

I exaggerate of course, but in reality you cannot convey half a lifetime of education and experience in a conversation no matter how hard you try. My point is, Eddie has obviously worked really hard to get to where he is now and in his field he's as well qualified as anyone else in this thread is in theirs.

He's not asking to change the world, how to become rich overnight or to become a multinational corporation, he's asking about how he, as a one-man band, perhaps with a little help going forward, can improve on those aspects of the business that aren't his forte in order to make a decent living from it.

This seems to me a perfectly reasonable question, and if I may wear my heart on my sleeve for a moment (which, to be fair, I do most of the time anyway) while he's getting some jolly decent input from you guys (which is great :thumbup:) there's also a bit of the doom-and-gloom 'you need to change everything' message, which I'm not yet convinced is completely necessary.

Maybe I'm out of line, and of course Eddie can speak for himself, I'm only commenting as a participant in this discussion. But is there not some middle ground where we can collectively focus on the positive, be sympathetic about the negative and honest with the necessary without the 'you need to rip and replace or else' message?

Sure, seems changes are needed, but he knows that, which is why he asked for help.

I may view the world in a slightly different way than some people but frankly I've not done badly as a result.

A few anecdotes have been cited in this thread, so let me add mine.

I am the co-founder of a software company. I took a large sum of money from investors, looked them in the eye, promised them results and then rejected the advice of experts and did things that I swear few other people would do. I chose technologies that are unfashionable and 'outdated' (I put that in quotes because much of the fashionable and current stuff is built directly using those technologies) but which I believe in. The result was software that's harder to write, tough to debug and thus takes longer to develop but significantly outperforms anything else in its class and is now kicking the efforts of competitors 50x our size into the dust when it comes to comparisons.

I fought tooth and nail to find obscure talent to work to the strengths of those technologies and stuck to my guns. And it worked. We are a small company, we have 15 employees but after only 18 months of trading we're about to fully repay the investment and turn a profit this year and we've got more business than we know what to do with. We're in our 4th office because we've outgrown the others and we have getting on for a 7-figure annual recurring revenue which is increasing all the time.

I'm not saying I was the cause of all of that. I now work with a team of people who got much of my vision (some of them took some persuading), took the baton and ran with it, and the results have been significant.

Sure we've got ways to go. Bring it on.

I have nothing but respect to anyone pitching in with thoughts, comments, input and everything else, but I think it may be that some changes, overhauling and refinement of Eddie's approach will work wonders without having to tear down the edifice and rebuild Rome.

I think input from experts and qualified people is invaluable but never underestimate the potential of someone doing something they want to do and don't make all the conversations along the lines of those that made my family jump out the window or rush to the vet.

If I'm out of line, my apologies, I'm just wearing my heart on my sleeve, as I said earlier. Also, Eddie, apologies if I'm speaking out of turn on your behalf. That's not my intention, I'm just thinking aloud.
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Re: Help in promoting my educational channel...

Postby Zukan » Fri May 17, 2019 7:56 am

Not at all. Those are wonderful insights.

Andy, that site you linked to, is he the WP developer and do you think I should take the WP route or go with Shopify?

You see, it's decisions like these that corner me as I don't know enough about the subject matter to make an informed decision so I rely on others to guide me.

Andy and Eddy, if you feel that migrating to Shopify is a waste of money and that WP, if developed properly, can serve all my 'new' requirements then I'll go with that.

I am looking to you guys for help because you are experts and I am not. I also trust you guys and know you have my best interests at heart. I just need some guidance and I will do the leg work.
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Re: Help in promoting my educational channel...

Postby Guest » Fri May 17, 2019 8:35 am

Eddy Deegan wrote:Erm... my pendant-o-meter just went 'ding'! When was 'succesful' a valid spelling of the word and not just an innocent typo unworthy of mention?


Sorry, I now understand I missed the joke. When TRB added two 'l's. I thought the comment was about one 'l'. I'm often told I have no sense of humour, it's a real problem. I sat through whole episodes of Monty Python and never laughed.
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Re: Help in promoting my educational channel...

Postby Guest » Fri May 17, 2019 9:37 am

Sorry Zukan but my colleague made another comment which, unfortunately, is very harsh. He said that he thought educational videos may be driven by what suited the creator rather than the students, that is sitting at home while the income rolls in. The obvious analogy is jazz musicians who often think that because they enjoy themselves the audience do as well.

As I seem to be the voice of negativity in this thread I thought it less worrying if the depressing aspects come from me alone and others can be positive. I am going through exactly the same problems at the moment. I am very good at what I do but I hate promoting myself, hate social media, refuse to have a Youtube channel, refuse to promote myself on forums, refuse to exaggerate, refuse to lie, don't like socialising with administrators, don't like being photographed, and my website is deliberately like a message board in the early days of the web. I willingly suffer fools gladly, but not poseurs or luvvies or managers - unfortunately those are the ones I need to get on with. Looking back, with my attitude I don't think I should be freelance in the arts. I am not boasting about being obnoxious but just believe I need to start with self-knowledge.
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Re: Help in promoting my educational channel...

Postby The Red Bladder » Fri May 17, 2019 10:34 am

Zukan wrote:Andy, that site you linked to, is he the WP developer and do you think I should take the WP route or go with Shopify?

Talk to the guy. See what he says. He seems to know his stuff and the sites he builds do well in SEO.

I know F-all about Shopify, other than that it is a bit like Amazon in that it is restrictive - but works.
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Re: Help in promoting my educational channel...

Postby Zukan » Fri May 17, 2019 2:29 pm

Still Vibrations wrote:Sorry Zukan but my colleague made another comment which, unfortunately, is very harsh. He said that he thought educational videos may be driven by what suited the creator rather than the students, that is sitting at home while the income rolls in. The obvious analogy is jazz musicians who often think that because they enjoy themselves the audience do as well.

As I seem to be the voice of negativity in this thread I thought it less worrying if the depressing aspects come from me alone and others can be positive. I am going through exactly the same problems at the moment. I am very good at what I do but I hate promoting myself, hate social media, refuse to have a Youtube channel, refuse to promote myself on forums, refuse to exaggerate, refuse to lie, don't like socialising with administrators, don't like being photographed, and my website is deliberately like a message board in the early days of the web. I willingly suffer fools gladly, but not poseurs or luvvies or managers - unfortunately those are the ones I need to get on with. Looking back, with my attitude I don't think I should be freelance in the arts. I am not boasting about being obnoxious but just believe I need to start with self-knowledge.

Not at all Still. I value all your input, positive or negative. That is the only way to improve.
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Re: Help in promoting my educational channel...

Postby Zukan » Fri May 17, 2019 2:29 pm

The Red Bladder wrote:
Zukan wrote:Andy, that site you linked to, is he the WP developer and do you think I should take the WP route or go with Shopify?

Talk to the guy. See what he says. He seems to know his stuff and the sites he builds do well in SEO.

I know F-all about Shopify, other than that it is a bit like Amazon in that it is restrictive - but works.

Thanks Andy. Emailed him.
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Re: Help in promoting my educational channel...

Postby Random Guitarist » Fri May 17, 2019 6:01 pm

I took some time to visit samplecraze and have a look around and have a few comments:

It's clearly a site that has has a lot of thought put into it, and has great coverage of the subject, But on the landing page I struggled to see what you were selling and what it would cost me. I also didn't get benefits. I got a a fair bit of what I could learn but not what it would do for me.

I'd expect to see price and benefits above the fold in big letters, and a super special offer with a call to buy.

I'd expect to see something about bringing mixes to life, adding clarity punch and loudness making my music have the professional sound it deserves. Plus some before and after compression clips, give me some sound right there on the front page. You're an expert, show me what the expertise does. Make me dream of being as good as you and getting that sound.

I browsed around and saw an interesting topic, 'bass and kick frequency blending'. I hit a restricted content page with some quite small text. Again it describes what you'll cover in technical terms. with no little sample, again give me a 20 second video of before and after, so I can hear your advice will transform my sound. Right now it's £3 for that tutorial, which is not a lot, but I don't really know what it will do for me. Show me the difference in sound I can get for my £3 and it's yours. This is something I struggle with for sure but UII have not given you my three pounds because you haven't given me any audio evidence that you can transform my sound.

Hope this is helpful,
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Re: Help in promoting my educational channel...

Postby Zukan » Sat May 18, 2019 10:17 am

Good suggestions Random and exactly what the WP developer Andy recommended told me. The site is now being completely overhauled with all these suggestions being primary goals.

Thanks again.
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Re: Help in promoting my educational channel...

Postby ReadySaltedChris » Sun May 19, 2019 9:12 pm

The Red Bladder wrote:
ReadySaltedChris wrote:So you just fix succesful businesses RB yeah?
That ain't how you spell 'Successful' - though I LOVE the comment!

The client has to be ready to take on the truth - and many (most?) owners of failing SMEs are not! They say they are - but the opposite is the reality! That means that only those owners of SMEs who have already resigned themselves to a total restructuring of what they do are going to benefit from my 30 cents worth!

As for the big boys - they pay big money to hear what they already know. They just want confirmation - in the form of 50 pages on paper!

sory i spelt sucesful wrong. thanks for piking me up on it tho.
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Re: Help in promoting my educational channel...

Postby Eddy Deegan » Sun May 19, 2019 10:49 pm

ReadySaltedChris wrote:sory i spelt sucesful wrong. thanks for piking me up on it tho.

No wories mate, were al frends hear :thumbup:
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Re: Help in promoting my educational channel...

Postby Zukan » Tue May 21, 2019 7:39 am

It has been suggested that I should change the company/domain name for the new site to make it more focused on the subject matter. Samplecraze currently implies sampling is the main core of the business. However, I am having a nightmare finding any domain names that are not taken. The few I was able to find after an hour of searching on Easily for domain names are:
mixingjedi.com
themixvault.com
themixingschool.com
schoolofproduction.com

While I'm at it does anyone know of someone that could help design the new logo?
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