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Music promotion - is social media pointless? (This is not a rant).

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Re: Music promotion - is social media pointless? (This is not a rant).

Postby The Red Bladder » Fri Apr 12, 2019 12:07 pm

Still Vibrations wrote:Many professional musicians I know use Facebook and Twitter, I'm convinced it is pointless as promotion, although many advisers say social media is essential.
They're right and you are wrong.

A musical act still has to use all the other means of promotion, but you MUST maintain 'emotional proximity' with your audience and they all communicate via SM. By not using SM, you are failing to talk to your audience.

I don't much like SM either, but then there are many things I don't like and TBH nobody gives a F what I like or dislike. Nobody asks me and nobody cares what I like or dislike.

"So you don't like SM? OK, then shut the F up!"

Still Vibrations wrote:I am certain it does not help their careers at all. Does anyone disagree?
Yes - me.

BTW - you're using a type of SM right now!
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby CS70 » Fri Apr 12, 2019 12:13 pm

The Red Bladder wrote:Nobody asks me and nobody cares what I like or dislike.

There's always your mum! :bouncy:

But totally agree, it's a tool and that's it.
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby blinddrew » Fri Apr 12, 2019 1:40 pm

CS70 wrote:There's always your mum! :bouncy:
My mum's quite clear on what she thinks about my music! :D
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby blinddrew » Fri Apr 12, 2019 1:44 pm

On a more serious note...

The Red Bladder wrote:A musical act still has to use all the other means of promotion, but you MUST maintain 'emotional proximity' with your audience and they all communicate via SM. By not using SM, you are failing to talk to your audience.

I'd put a slight caveat on this, you need to go where your audience is. If your audience is on social media - that's where you need to be. If they're not (increasingly unusual but probably still some cases) then you can avoid it.
Depending on how niche your product is can change your social media platforms though. There's a lady (whose name I have irritatingly forgotten) who writes and performs songs about sailing. That's her thing. She does most of her promotion on sailing forums rather than facebook and the like, because it's a targeted audience.
If someone were to decide that the missing puzzle in the pop market was songs about audio engineering, I'm sure this is one of the places that they'd be inhabiting. :)
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby desmond » Fri Apr 12, 2019 2:01 pm

Like any tool, you can use it wisely, skilfully and productively, if you know what you are doing and are smart about it.

Just as equally, you can blunder around blindly, without knowing what you're doing, and at best waste time, and at worst, do some serious damage!

The 80:20 rule still applies here. :headbang:
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby MOF » Fri Apr 12, 2019 3:32 pm

Simon Cowell also once alluded to the point and he said "If you walk down the aisles of the supermarket you'll see stacks of different washing powder, all claiming to be the best, but what is in the boxes is essentially the same but we(SiCo LTD) make our boxes look more appealing because we keep telling people we're the best, so I suppose we're the best at telling people we're the best"

There is a difference though, music is better to some people than others (personal choice) but you have to get them to hear your music in order for them to make that choice. If they don't know about it they'll never hear it. Also there are only a handful of washing powder brands but loads of music out there.
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby paul tha other » Tue Apr 16, 2019 4:51 pm

there is a growing opinion that musicians are spammers on social media...
i used to have facebook and the rest and i used to think it was working for me...after about 10 years of having a social media ,ive came to this conculsion...

does it make gigs busier????......nope,tbh i think people are getting sick of seeing this kinda of advertising on it
do i sell more music because of it?????? not really...if i am its such small numbers its not worth the bother of dealing with sm (spending hours adding content etc)

in fact, i'll give you an example..a few years ago i was sitting in alone whilst the wife was out and i wrote and recorded a song ..i posted it up on facebook ..it got like 6 likes and maybe 1 or 2 comments...,if that!!!..
that same weekend i was out with my kids and took a photo of me and my kids hanging upside down on a climbing frame...i got over a 100 likes and prob more comments than i can count..for me it kinda tells me what people use social media for...music advertising is deff not it


i think facebook is a game and its designed in a way that keeps you busy doing nothing..they will throw you the numbers so you keep poking it...meanwhile you couldve wrote a new song with the time wasted on it

im not saying everyones experience has been the same but i do think all these platforms have had their day in the sun ,i am talking about facebook here mostly though
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby desmond » Tue Apr 16, 2019 5:08 pm

The bottom line is that probably most musicians, and others in the creative arts, are terrible at marketing themselves, or their work.

There are some that are good at it though, and those types will figure out how to make their available tools work for them.

Putting the occasional gig notice up on your Facebook page is likely to generate very little real value, as most have already pointed out.

Having an official "commercial" social media outlet or two, that you work to direct people towards, provide additional content and engagement opportunities to encourage and reward people going there, with specific goals and aims in mind (rather than just randomly posting stuff because you feel you should), can result in more successful outcomes.

But like I say, most people don't know how to work them, or are uncomfortable doing the amount of marketing that a "marketing professional"** would want to do.

** Not that I agree on many things around the "marketing professional" area...

A sensible approach is looking at what the opportunities are, what the costs are, and what you want to get out of it- if you can make that equation work for you, great. if you can't - don't bother with it - you're probably better directing your energies elsewhere...
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Re: Music promotion - is social media pointless? (This is not a rant).

Postby Watchmaker » Tue Apr 16, 2019 7:08 pm

part of whether social media is relevant, is whether you give a rats fart for recognition or some vague definition of success.

I put myself through hell hanging out with other musicians and clawing each others eyes out for some shit gig at a festival, or putting up with the last four assholes that just got signed. I learned that popularity ( "success! success! success!") has f*ck all to do with music, art, emotional connection or anything actually meaningful in life.

It (popularity) has to do with personal ambition, and if you are ambitious enough, then the tawdry return on investment "social media" brings can be delegated to some intern somewhere in the food chain and then who really cares? Marketing is a voodoo science that takes far more money than anything else. Sorry, but Instagram, facebook, twitter, etc. are all just megaphones for the ego. Not that I think that's a bad thing, but it is lower on the evolutionary scale than the alternative choice, which is to do what you love, regardless.
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