Software guitar amp modelling has been around for a while, but GTR is Waves' first foray into the field — and as you'd expect, they have made a huge effort to get it right, even hiring guitar maker Paul Reed Smith to design a bespoke preamp.
In the recent TV ad campaign for Marks & Spencer, they use the Electric Light Orchestra track 'Mr Blue Sky'. There's a distinctive robotic vocal sound in it that I am curious about. How was it made?