12/07/2012 Bookmark and Share

Summer NAMM 2012: A.I.R Music Technology Ignite (Video)

Music creation software

A.I.R. Music Technology,  the  groundbreaking  developers of 
acclaimed, industry-standard virtual instruments  and audio processing tools,  introduces Ignite, a
new software solution with a revolutionary approach to music creation. A.I.R. will unveil Ignite at 
Booth 800 at the 2012 Summer NAMM show in Nashville, Tennessee, July 12-14.
Ignite is a discrete, standalone music ideation and creation software built from the ground up to 
spark creative ideas and enable musicians to build songs in an organic fashion. Itʼs not another 
DAW with complicated controls or engineering-centric workflow. In fact, itʼs not a DAW at all.
With Ignite, musicians are set free from the rigid and stale interfaces of the past. Ignite conforms to 
the userʼs creative process and represents a fresh way of thinking about music creation—a way that
complements and energizes a musicianʼs  natural workflow.  Itʼs a whole  new way of  creating, 
capturing, and sharing musical ideas and compositions, the perfect creative partner for a musician. 
Ignite  helps musicians unlock creative energy and construct songs in an instinctive and 
satisfying way. Songs can then be exported to a sequencer or DAW if desired.
At the heart of Ignite is its non-linear Arranger, which replaces the traditional timeline and tracks-andlanes format.  Just open the software, connect an M-Audio keyboard and start capturing musical 
ideas.  Individual ideas can be snapped together in pairs or groups  to intuitively construct  entire 
songs.  Igniteʼs Smart MIDI  technology assists in the creation of chords, phrases,  patterns,  and 
complex arrangements, and five premium virtual instrument expansions are included. All of Igniteʼs 
built-in instruments and included expansions are based on A.I.R.ʼs professional virtual 
instruments, which were originally developed for Pro Tools.
“We are very  proud to announce Ignite. This is the result of more than a year of research and 
development, blood, sweat and tears. It is exciting for the whole team to see it come to life,” said 
Samara Winterfeld, Principal Product Manager, A.I.R. Music Technology. “Weʼre musicians who were 
never really satisfied with the music-making experience on any DAW, so we built Ignite for ourselves 
and for musicians everywhere who want to capture and develop their musical ideas in ways that are 
intuitive and inspiring. This first release introduces key features that are central to the product. We 
have many more new  features in development and look forward to sharing them  soon.”
Ignite provides an immediate outlet for natural music creation and ideation—its unique tab interface 
eliminates distraction, presenting users with all the tools they need for each step of the process and EWS RELEASE
A.I.R. Music Technology Contact:  
David Frederick
401.658.3131
dfrederick@numark.com
A.I.R. Music Technology, 200 Scenic View Drive, Cumberland, RI 02864
www.inmusicbrands.com
nothing more. Select an instrument, record, edit MIDI in the Piano Roll View, organize and arrange
clips and more, all in a clean, inviting interface with straightforward controls and zero clutter.
With Ignite, musical collaboration and sharing are easier than ever. Its Sharing Tab includes direct 
links to SoundCloud, Facebook, email and more.  Ideas can be shared  instantly,  empowering
musicians to craft, collaborate and create songs together, whether theyʼre separated by a few miles 
or on different continents. 
Ignite 1.0 is focused specifically on the keyboardistʼs workflow. Beginning in Q3 of 2012, all M-Audio 
keyboard controllers will ship with Ignite included, and other brands in the inMusic family will include 
Ignite with select products. This initial  product release will be followed by a number of scheduled 
releases designed to address the complete music creation process.  These processes span content 
access, music creation, collaboration, finishing, publishing and live performance for both keyboardbased musicians and those recording audio from analog sources

Press Release: A.I.R. Music Technology, the groundbreaking developers of acclaimed, industry-standard virtual instruments  and audio processing tools,  introduces Ignite, anew software solution with a revolutionary approach to music creation.

With Ignite, musicians are set free from the rigid and stale interfaces of the past. Ignite conforms to the userʼs creative process and represents a fresh way of thinking about music creation - a way thatcomplements and energizes a musicianʼs  natural workflow.  Itʼs a whole  new way of  creating, capturing, and sharing musical ideas and compositions, the perfect creative partner for a musician. Ignite helps musicians unlock creative energy and construct songs in an instinctive and satisfying way. Songs can then be exported to a sequencer or DAW if desired.

At the heart of Ignite is its non-linear Arranger, which replaces the traditional timeline and tracks-andlanes format.  Just open the software, connect an M-Audio keyboard and start capturing musical ideas.  Individual ideas can be snapped together in pairs or groups  to intuitively construct  entire songs.  Igniteʼs Smart MIDI  technology assists in the creation of chords, phrases,  patterns,  and complex arrangements, and five premium virtual instrument expansions are included. All of Igniteʼs built-in instruments and included expansions are based on A.I.R.ʼs professional virtual instruments, which were originally developed for Pro Tools.

Ignite provides an immediate outlet for natural music creation and ideation—its unique tab interface eliminates distraction, presenting users with all the tools they need for each step of the process and nothing more. Select an instrument, record, edit MIDI in the Piano Roll View, organize and arrangeclips and more, all in a clean, inviting interface with straightforward controls and zero clutter.

With Ignite, musical collaboration and sharing are easier than ever. Its Sharing Tab includes direct links to SoundCloud, Facebook, email and more.  Ideas can be shared  instantly,  empoweringmusicians to craft, collaborate and create songs together, whether theyʼre separated by a few miles or on different continents.

Ignite 1.0 is focused specifically on the keyboardistʼs workflow. Beginning in Q3 of 2012, all M-Audio keyboard controllers will ship with Ignite included, and other brands in the inMusic family will include Ignite with select products. This initial  product release will be followed by a number of scheduled releases designed to address the complete music creation process.  These processes span content access, music creation, collaboration, finishing, publishing and live performance for both keyboardbased musicians and those recording audio from analog sources.

www.inmusicbrands.com


 

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