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February 2010
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Other recent issues: | The History Of RolandPart 2: 1979-1985Published in SOS December 2004 People + Opinion : Industry / Music Biz This month, we'll see how Roland survived some tricky times at the start of the 1980s, and how founder Ikutaro Kakehashi ensured that they were well placed to take advantage of technological developments over the following few years.
In the first part of this history, I described the history of Roland from their inception in 1972 through to 1978, a year in which everything was looking rosy for Ikutaro Kakehashi and his team. Sales were growing, and, with a string of world 'firsts' under its belt, the company had gained respect throughout the music industry. By the end of 1978, no fewer than 120 products graced the company's portfolio, and although some of these did not appear in the UK until the next year, this was a remarkable achievement for a business formed with no premises and limited capital. And for over a year after that, the impressive achievements kept on coming, before the company hit a rocky patch.
It's a reflection of Roland's remarkable progress in the seven years following their foundation that there's insufficient room here to discuss some of the important products that the company launched in 1979. On another day, the SH2, a super little dual-oscillator monosynth, would deserve more respect, as would numerous Boss pedals, the innovative SPV355 synth (which was in some ways a Promars without a keyboard) and the superb SBF325 flanger/chorus/doubler. We even have to skip over the highly affordable Boss Dr Rhythm DR55, the first handheld unit that allowed you to program, arrange, store and recall your own 12- and 16- step patterns, and there's no space to discuss the microprocessor controlled CSQ100, a 168-step single channel CV/Gate sequencer developed from the MC8 Micro Composer. Sure, there was a turkey, too... the VK1 combo organ was truly horrible. But such failures were rare, and there were three products in 1979 that we simply can't overlook. These are the System 100M modular synthesizer, the VP330 Vocoder Plus and, of course, the most famous of all Roland effects, the SDD320 'Dimension D'.
Not to be confused with the earlier System 100, the System 100M was a superb modular synth, far neater than the American monstrosities that hung over from the late 1960s and early 1970s, and it garnered passionate devotees who would attempt to cover entire walls with its small but powerful modules. These modules could be housed in two sizes of frame — the '190' three-module rack, and the '191J' five-module rack — which also provided power to the '180', '181' and later the '184' keyboards, as well as to internal keyboard CV, gate and trigger lines, which considerably simplified patching. The list of modules was impressive (see the box on next page for more details), with combined units such as the '110' VCO/VCF/VCA that made it possible to create complete voices in very little space. In fact, you could even create a basic four-voice polyphonic synth with just a 191J rack, four 110s, a '131' output mixer, and the four-voice '184' keyboard. Add a second rack stuffed with '140' LFOs and dual envelope generators, and you had an instrument much like the larger, heavier, more expensive, but far less stable Oberheim Four Voice.
There were originally just six modules in the series, with a further four released over the next five years. Despite plans for a further nine modules, Roland shelved plans for five of these, and a final four — the 141, 165, 173 and 174 — appeared just before the company deleted the range five years later. Less impressive at first sight, the VP330 Vocoder Plus made a far greater impression on popular music. There were two revisions; the first with large, friendly rocker switches to activate the voices, the second with LED 'momentary' switches, although both sported the same four-octave keyboard, and offered the same selection of sliders and knobs to control the instrument's three sections. Three sections? Firstly, there was a 'strings' section. Whether it was purely a marketing ploy ('if we include Strings, maybe we'll sell more Vocoders!'), or whether Roland appreciated how good the Strings would be, we can only guess. Second came the Human Voice (the Chariots Of Fire sound) with the basic waveform heavily filtered to generate a somewhat nasal sound. On its own, this didn't sound like people singing, but with the Ensemble engaged, the result was extremely useable and, for the first time, choral voices were heard emanating from a keyboard that didn't weigh a hundredweight and need to be handled like a Ming vase. The VP330 was hailed as the replacement for the Mellotron, and used as such. But neither of these were its raison d'être...
The Vocoder section offered 10 frequency bands plus a blue-noise sibilant generator, and maintained enough clarity for lyrics to be understood following treatment. This shared many features with the other sections — variable attack and release sliders, middle 'C' split point, Upper and Lower on/off controls, Vibrato and Ensemble — but whereas the Strings and Human Voice sections created their sounds by treating the internal oscillators, the Vocoder enabled players to modulate the oscillators with the input from a microphone. Even greater flexibility was provided by the External Synth input, which allowed you to 'vocode' any sound source. Widely adopted on its release, the VP330 has never fallen out of favour and — a quarter of a century later — it remains a highly sought-after cult instrument. In contrast to the flexible VP330, the 2U rackmount Dimension D offered no controls other than selectors for its four preset chorus effects, some of which were so subtle that a few people claimed that they couldn't hear whether it was operating or not. But used correctly (which always meant in stereo) this was a hugely desirable unit, providing width and animation without imposing a new character upon the sounds it treated. Consequently, the 'D' became part of the standard equipment in top-quality recording studios and, today, the second-hand prices they command reflect the reverence in which they are still held. 1980
By the end of the 1970s, Roland were firmly established as major manufacturers. They had never cracked the top end of the synth market, but their Space Echoes, Boss effects, guitar synths, Jazz Chorus amplifiers, and 'CR' rhythm boxes were pre-eminent in their respective fields. The following year continued in much the same vein, although there were, perhaps, only two major products launched, neither of which caused much of a stir on their release. Nonetheless, both would become classics. I'm referring, of course, to the TR808 Rhythm Composer and the GR300 series of guitar synths.
Despite its current place in history, the TR808 did not even warrant a mention in Roland's 25th Anniversary commemorative catalogue, published in 1997. As we now know, it was eventually to spawn a whole industry of clones and sample libraries, but its heyday began years after its short production run had ceased, at which point producers in the emerging house and techno genres discovered its unrealistic but compelling kick, snare and hi-hat sounds. The company later cashed in with digital recreations of the sound — the 'Grooveboxes' — but the TR808 itself was never the commercial success that its current popularity suggests. In 1980, it was merely Roland's latest drum machine, with 32 programmable patterns, a maximum of 768 measures, and 16 sounds that sounded nothing like the 'real thing'. Sure, it offered 12 independent outputs offering independent levels and tuning where appropriate, and was the first rhythm machine with non-volatile user-programmable pattern memories, but this wasn't enough to ensure its success against the existing Linn LM1 and the LinnDrum that emerged shortly thereafter. In contrast, Roland launched the GR300 with the strap-line, 'Roland invented the first true guitar synthesizer. Now, we've made it obsolete'. This wasn't strictly true... the previous GR500 and GS500 offered many features that the GR300 lacked, but in one way, it was correct. While the GS500's tracking had been at best 'iffy', the dedicated G303 (bolted-on neck) and G808 (through neck) controllers were far better, and they still offer perhaps the best tracking of all dedicated guitar synthesizers. The same accolade is also true of the bass guitar version, the GR33B, which had a slightly different voice structure and a choice of two controllers, the G33 and G88.
The GR300 allowed you to decide which strings fed signals to the synth. Kakehashi viewed this as a natural stage in the evolution of the guitar, from its acoustic beginnings, through the rapid development of the electric guitar in the 1930s, '40s, '50s and '60s, to the next level, wherein each string can be treated as a separate instrument. Indeed, the GR300 featured a unique hexaphonic distortion that treated each string independently, which is very different from distorting the combined sound produced by all the strings. Sure, there was only a single filter in the GR300, and virtually no enveloping of the sounds, but the synth had an instantly recognisable character that elevated it to the status of an instrument in its own right. The following year, Roland released two Fender-style controllers for the GR300, the G202 (with dual humbuckers) and the G505 (the most common GR300 controller, with three single-coil pickups and a tremolo arm). This was a good move because, like the GR500, the GR300 could only be controlled by Roland guitars with their dedicated multicore cables. However, unlike the GR500, you could also plug a quarter-inch jack into any of the '300' series guitars and basses, and play it as a conventional instrument.
Surprisingly, Roland's reputation and enviable success did not guarantee financial stability. The Yen had been increasing in value from ¥310 to the US Dollar when Roland were established in 1972, to a temporary low of about ¥180 to the dollar in 1978/79. Although it recovered briefly in 1980, it was soon to rise in value again. Unfortunately, the strength of the Yen had a near-catastrophic effect on Roland, because their European distributor, Brodr Jorgensen, had been unable to cope with the increased cost of importing Japanese goods and, in 1980, they unexpectedly declared themselves bankrupt. This meant that Roland — who had themselves only just become cash-positive — suddenly found themselves without a European distributor, with one third of their worldwide business evaporating, and their European stock — millions of pounds of product — in the hands of Brodr Jorgensen's liquidators. Furthermore, $1,500,000 of unpaid product was in transit for Europe, and all this would be lost if Kakehashi could not move quickly. For the first time since establishing the company, he faced a crisis. And it was a huge one. Kakehashi immediately shut down all production of Roland products, and blocked delivery of the goods in transit. This didn't improve matters, but it stopped the situation from getting any worse. He then approached three banks for the credit necessary to continue trading, only one of which was prepared to help. Nevertheless, with a two-million dollar credit line from Daiwa Bank, the company was able to continue. In many ways, this couldn't have happened at a worse time, because during the course of 1980, Roland had been completing their gradual migration from Osaka to Hamamatsu, coping with all the problems and disruption that this must have entailed. Kakehashi himself spent the autumn and winter of 1980 criss-crossing Europe in an attempt to save his distribution network. By the time the new year arrived, Roland were at a crossroads.
1981
In early 1981, Kakehashi was invited to rescue Brodr Jorgensen, but the scale of its debts to other manufacturers made this impossible. However, he managed to repossess the huge inventory of Roland products held by Brodr Jorgensen's liquidators, thereby stopping the world market from being flooded by cheap equipment that would have undercut Roland's own sales. Simultaneously, he was filling the hole left by his distributor's demise. Building upon the joint-venture model he had already established elsewhere, he opened four new companies in the space of just three months. Roland UK opened their doors in January 1981, as did Roland GmbH (Germany), followed in March by Roland Scandinavia and Musitronic AG in Switzerland. Remarkably, Kakehashi also found the time to establish a new Japanese division, which he opened in May 1981. Called AMDEK (Analogue Music Digital Electronics Kits) this was a conduit through which Roland would market and sell Taiwanese products to its worldwide distribution network (see the above box).
So, having averted disaster, the company was able to face the future with something approaching confidence. Nonetheless, there must have been some point in 1981 when Kakehashi wondered if he had lost the magic touch. Roland and Boss launched more than 30 significant products during the course of the year yet, despite critical success, few seemed to catch the public's eye. Take, for example, the company's first big, polyphonic synthesizer and its toy bass machine. The former made little impact, while the other was soon to end up in the bargain bins, sold off cheaply for whatever dealers could get for it. But hindsight is a wonderful thing, as was Kakehashi's belief in his company and its designs. The polysynth was the Jupiter 8 (see the box on the next page). The toy was the TB303 Programmable Bass Line. Before 1981, Roland's incursions into the field of polyphonic synthesis could at best be described as 'tentative'. The Prophet 5 and Oberheim OB-series dominated, so perhaps it's not surprising that the original JP8 made little impact when it was launched. Today, of course, it's one of the most revered of all synthesizers, the icon against which all Roland's subsequent polysynths have been measured (and, for many aficionados, found wanting...). At the far opposite end of the scale, the TB303 seemed to have few redeeming features. Initially marketed as a 'computerised bass machine', it and its stable-mate, the TR606 'Drumatix', were intended for use as replacements for a bass guitarist and drummer, tasks at which they were singularly unsuccessful. It had a single, unremarkable oscillator, a primitive envelope, and few facilities other than a built-in sequencer. Had it not been adopted for the first acid house tracks later in the '80s, it's possible that the TB303 would have been no more than a footnote in Roland's product history. And why was it used...? Largely because it was cheap and easy to understand.
Nowadays, of course, the TB303 is a staple of all types of dance music, able to chain user-programmed patterns into longer tracks, enlivened by Accent and Slide, and by the inevitable tweaks on its unusual resonant filter. Connected to a TR606 or TR808, or even the CR5000 and CR8000 CompuRhythm machines launched the same year, the TB303 produces an instantly recognisable sound that was eventually copied (with greater or lesser success) by almost every other synth manufacturer. There was even a fad in the mid-'90s for clones, with names such as MAB303, FB303, TBS303 and Tee Bee. The sincerest form of flattery indeed! The production run of the TB303 lasted less than two years, but it's rumoured that in this time Roland churned out nearly 20,000 of them, so it's likely that they'll be with us for some time to come. Before moving on, two other products deserve mention. The first of these is the SDE2000, Roland's first digital effects unit. The other was the MC4 Micro Composer, which was to be both the peak and the end of the CV/Gate sequencing era. This was available in two models, the MC4A and MC4B, with an optional 32K memory expansion to upgrade the 'A' from 3900 notes to the 12,000 offered by the 'B'. Nowadays, the MC4 and its data-storage cassette recorder, the MTR100, look decidedly primitive, but for just a year or so, its bright LED screen, numeric keypad and the promise of true polyphonic sequencing made it an electro-pop star's dream machine.
1982
Ikutaro Kakehashi worked tirelessly throughout 1981 to re-establish Roland's worldwide distribution channels and its financial stability, and no doubt Daiwa Bank were delighted to see that the company required only one third of the credit on offer. So, with their first major crisis behind them, Roland returned to their business plan, establishing yet another joint-venture company, this time in Belgium. It's not certain whether the slim range of products introduced in 1982 was a consequence of the previous year's difficulties (Kakehashi was, after all, one of the chief designers, and had spent much of the year travelling) or whether this would have happened anyway. There was the usual crop of Boss effects, another amplifier, the upgraded Jupiter 8, and a couple of instantly forgettable electronic pianos, but with just a handful of major launches, it's fortunate that the three new synths were to be amongst Roland's most successful products. They were the SH101, the Juno 6, and its almost immediate successor, the Juno 60. To understand the background against which the Junos were released, it's important to know something about Frequency Modulation. This had been understood for decades, and by the middle of the 20th century, was employed as a means of broadcasting radio transmissions. It was not until the 1960s that John Chowning, a researcher at Stanford University, discovered that in addition to providing a means of carrying sound, FM could also generate audio timbres unobtainable by other means. Although the major thrust of his work lay elsewhere, Chowning continued to develop FM, and, in 1971, used it to synthesize conventional tones including organs and brass. Stanford subsequently approached a number of organ manufacturers with a view to licensing the technology. No American company showed interest, so Stanford turned to Yamaha. After a brief evaluation, they licensed the technology.
It was not until 1981 that Yamaha unveiled their first commercial FM synthesizers. Named the GS1 and the GS2, these were monstrously expensive, but more affordable products soon followed in the shape of the CE20 and CE25, both of which were aimed at the home-keyboard market. Then, in 1982, Yamaha demonstrated an FM synth that you could edit. It was the progenitor of the DX7, and was to have a profound effect on all other synthesizer manufacturers. Kakehashi had known about Chowning's research long before the appearance of the DX7, and had met him at Stanford years before Yamaha's FM synths appeared. Unfortunately for Roland, this was six months after Yamaha had agreed an exclusive licence with the university. In his book, I Believe in Music, Kakehashi admits that Yamaha were the natural partners in this venture, because they had the resources to develop the chips needed to make FM synthesis commercially viable. Nonetheless, it's interesting to speculate what might have happened had Stanford turned to Roland after Hammond and Wurlitzer rejected their approaches. The GS1 and GS2 were highly respected, as were the contemporaneous Fairlight CMI and the Synclavier, so it was apparent to Kakehashi that digital sound generation was the way of the future. Unfortunately, Roland possessed no commercially viable digital technology. Furthermore, the metamorphosis of 'string machines' into primitive analogue polysynths had begun, and it was apparent that the days of large, expensive, analogue polysynths were numbered. Roland needed to make something affordable and polyphonic... something which included the magic word 'digital'. And they needed it quickly. Some of the pre-release marketing for the Juno 6 implied that Roland had fully embraced digital technology, but when the instrument appeared, it was clear that this was not the case. Everywhere you looked, there was traditional analogue technology... a VCF, VCA, an LFO and a single ADSR envelope generator per voice. The only suggestion of digital technology lay in its DCOs — its Digitally Controlled Oscillators.
Today, DCOs are often derided when compared with VCOs, but this was not always the case. In 1981, the pitch stability of many VCOs left a lot to be desired, and their tuning was often temperature-dependent, so you could end up adjusting your synths many times during a gig or recording session. Not so annoying in the studio, this could be a significant shortcoming on stage. What we now regard as 'organic' was, in 1981, simply a pain in the posterior. It was, therefore, not just the sonic flexibility offered by early digital synths that appealed, but also their ultra-stable tuning. Unfortunately, not everybody could afford the digital technology of the day, so Roland developed the DCO; an analogue oscillator controlled by a digital circuit that ensured far greater tuning stability than was obtainable from VCOs. It seems incredible today, but the Juno 6 was the first analogue polysynth that you could carry onto a stage, switch on, and play with complete confidence that the instrument would be in tune. Moreover, it offered a good-quality keyboard, well-placed performance controls, a powerful arpeggiator, and Roland's classic ensemble. Oh yes... and it sounded superb and was excellent value. Roland had almost hit the bull's-eye. The only thing that the Juno 6 lacked was memories. Fortunately, less than a year later, the Juno 60 appeared. This was in most ways identical to its predecessor, but its top panel sported 18 chunky buttons that offered 56 patch memories plus the saving and loading facilities that went with them. Nevertheless, the most significant change lay elsewhere. To be precise, it lay on the back panel alongside the analogue inputs and outputs. It was the Digital Communications Buss (see the box on the left). Released the same year, the SH101 monosynth looked very much like a one-voice Juno 6. It lacked the polysynth's chorus, but gained portamento and a 100-step digital sequencer. But unlike most of Roland's previous instruments, which were chunky affairs designed for use on tabletops and stands, much of the SH101 was constructed from high-density plastic, with the result that it was extremely light. Some players derided this, equating its weight to its sound, but this was foolish. The SH101 sounded excellent, and there was a good reason for its construction. Let's face it... the ability to run on batteries and the option of studs for affixing a guitar strap was a dead give-away. The SH101 was designed for posing. It was even available in three colours: grey, blue and red. With the optional MGS1 modulation grip — a stubby handle that provided LFO and pitch-bend controls, and is shown in the picture on the previous page — it became the de facto standard sling-on synth for the electro-pop crowd, and remains one of Roland's enduring successes to this day.
1983 — The Birth Of MIDI
In 1981, Ikutaro Kakehashi had suggested to Dave Smith of Sequential Circuits that they jointly develop a standard that would allow Roland and Sequential's synthesizers to talk to one another. Roland's 14-pin DCB scheme was not acceptable, because its connectors and cables would have been too expensive for a universal interface, and nor was Smith's two-pin serial interface deemed suitable because it exhibited serious limitations in complex setups. So, in 1982, a group of manufacturers that included Yamaha, Korg and Kawai formed a committee to develop a communications standard that could be common to all musical devices — synths, rhythm machines, sequencers, or anything else. They eventually adopted the five-pin DIN plug as the hardware interface, and by freely sharing information about the proposed standard, managed to interest other companies. Thus, in the autumn of 1982, they were able to announce the creation of a new communications system to be supported by the majority of hi-tech manufacturers. It was the Musical Instrument Digital Interface, or MIDI, and it was soon to change the nature of the entire music industry.
A few months later, Sequential Circuits and Roland announced the world's first MIDI synths and demonstrated them talking to one another over a MIDI cable. Sequential's synth was a Prophet 600, but even Kakehashi is unclear as to which Roland was used, the JX3P or the Jupiter 6. Unfortunately, because neither press nor public attended this propitious moment, other reports are third-hand and inconclusive, although the consensus seems to be that the Roland end of the cable was inserted into a Jupiter 6. If Roland's R&D engineers had posed themselves the question of how they might improve on the Jupiter 8, they would not have designed the Jupiter 6. They would have increased the polyphony. They would have added velocity and aftertouch sensitivity. They would have reintroduced chorus and increased the number of outputs. And they would have added more sync and modulation options. But they didn't. Perversely, the Jupiter 6 offered a quarter less polyphony than its predecessor, had just one output, and replaced the Jupiter 8's proprietary oscillators with the same Curtis chips used by Moog, Sequential, and Oberheim. Had it been more affordable, it might have found a niche between the Juno 60 and the Jupiter 8, but it offered too little and was too expensive. In contrast, the diminutive JX3P was a winner. Named after its Programmability, Polyphony and Presets, this was designed and built by Roland's guitar-synth factory and, unlike the Junos, it offered much of the dual-oscillator sound of big American polysynths — its strings were lush, its brasses were punchy, and it produced superb pads, 'fifths' and sync sounds — but did so at a very affordable price. The JX3P was also the first Roland polysynth to feature a sequencer. This was remarkably comprehensive for the time, and it was capable of being triggered by external sequencers and drum machines. Offering 128 steps, each of which could be up to six-note polyphonic, it could be used for backing tracks (unused polyphony could be played from the keyboard) mock-arpeggiation or even loops. Of course, the JX3P had limitations. In particular, Roland had adopted a 'digital parameter access' programming system to reduce costs, although they countered this with the PG200, an optional programmer that clamped magnetically to the top of the synth and offered a knob or switch for each of the 32 voice parameters. But to concentrate on the negatives was to miss the point. The JX3P looked great, had the right balance of simplicity and advanced features, and offered MIDI. I'm convinced that the JX3P would have been an enormous success had it not been for one thing...
In 1983, Yamaha released the DX7. With 16-voice polyphony, velocity and aftertouch sensitivity, and bonuses such as provision for memory cartridges, this made Roland's synths seem decidedly 'old hat'. Moreover, at just £1500 in the UK, it cost a fraction of the price of a JP8 or JP6. Within weeks of the DX7's release, it was clear that the manufacturers of analogue synths had a problem. Indeed, those who derived their income solely from synthesizers were in trouble, and the DX7 was in no small way responsible for the eventual demise of Moog, Sequential Circuits and Oberheim. Fortunately, Kakehashi had anticipated this, and already curtailed development of the System 100M as well as production of lines such as the System 700 to concentrate on smaller, more affordable products. Furthermore, Roland had never been a one-trick pony and, not for the last time, this was when Kakehashi's foresight and the company's diversity really paid off. Roland had been world leaders in the effects market since the launch of the RE201, as well as in the fields of guitar amplifiers (the JC series), guitarists' 'stomp boxes', and rhythm machines. This meant that they could launch products in each of these fields and be unaffected by the advent of FM synthesis. What did someone buying a Boss phaser or one of Roland's flatbed X-Y plotters care about the DX7? Hang on a moment... X-Y plotters?
In the company's own words, "A computer by itself can do nothing", so Roland's engineers set about designing a family of peripherals that would enhance a personal computer's functionality. To appreciate this in context, you must remember that, in 1983, there were no PCs, Apple's flagship was the Apple III, and most computer enthusiasts used machines such as the Apple II, the Apple IIe, one of the Commodore PETs, or the Sharp MZ series. These were exciting and anarchic times for computer printers (relatively speaking, of course); no protocols other than the RS232 and Centronics communications standards were used to connect printers to the processor units. It was into these turbulent waters that Roland DG (the renamed AMDEK Corporation) launched their first four products. These were the DXY 100R plotter, the CMU 800R CompuMusic, the CMU810 monosynth, and the ADA 200R A-D-A converter (the first two of which are pictured above). The plotter was quite a breakthrough in its price/performance ratio, severely undercutting the Hewlett Packards that had previously dominated the market. But far from focussing purely on the engineering applications that were the raison d'être of plotters, Roland DG suggested that the DXY 100R could be used for scoring music. No doubt true in principle, this would have been a nightmare in practice, and I doubt that it was ever used in this way. Alongside this, the A-D-A was designed for industrial applications rather than digital audio, although the literature made it clear that Roland envisaged it being used as part of a music system. But with just eight-bit resolution, a maximum sample rate of 44kHz (not the 44.1kHz adopted for the CD standard the previous year) and harsh anti-aliasing filters that limited the bandwidth to much less than 16kHz, it was clearly not suitable for audio use.
In retrospect, while none of Roland DG's first family of products was a huge success, they were all products of some remarkable forward-thinking. Think about it... a multitimbral module with digital oscillators, a digital converter, and a scoring plotter, all available as long ago as 1983. Their significance should not be underestimated. Before moving on, one more product from 1983 deserves mention. It's not the MC202 Micro Composer, which was a super little synthesizer/sequencer based on the SH101. Nor was it the SDE series of digital delays, which still attract a surprising following. It was the last of Roland's analogue drum machines. Or rather, the last Roland drum machine to include analogue sound generation. It was the analogue/digital hybrid, the TR909 Rhythm Composer. One of the first Roland instruments to be equipped with MIDI, the TR909 combined analogue sound generation of its drum sounds with digital samples for its cymbal and hi-hat sounds. With a powerful sequencer that let you chain 96 patterns into songs of up to 896 measures, numerous controls that let you tailor the sounds, and extras such as shuffle and flam, it undoubtedly sounded more realistic than its predecessors, and was moderately successful, even though the advent of purely sample-based drum modules would soon cause its demise. But, like the TR808 before it, nobody could have predicted the reverence in which the TR909 would eventually come to be held.
1984
If Yamaha's dominance of the synthesizer market was causing Roland any harm, it didn't show in 1984. Roland's affordable analogue/digital hybrid synths were selling well, the company had passed the $100,000,000 turnover mark, and they were steaming ahead with a slew of superb releases in all its major product areas.
Most significantly, there was the world's first system of controller keyboards and sound modules, the MKB and MKS series (see the box above). There were also two superb new synths, the Juno 106 and, although few remember it as such today, the replacement for the Jupiter 8, the JX8P. The Juno 106 looked quite different from its older brethren, and the changes were more than skin deep. Firstly, it offered a remarkable MIDI implementation that allowed players to record and sequence movements of the programming controls themselves. Secondly, the number of patches leapt from 56 to 128, and there was also the introduction of Roland's now-standard left/right/push performance lever for pitch-bend and modulation. Not everything was roses — the Juno 106 lost the Juno 60's arpeggiator and one or two minor programming capabilities — but Roland had hit the jackpot. At just £799 in the UK, the Juno 106 quickly became Roland's most popular product and it remains one of the best-selling synths of all time.
The JX8P (also, apparently, a product of Roland's guitar-synth factory) was never destined for the same success and, although it was a far more powerful and flexible synth than the Juno, it lacked the same degree of mass-market appeal. In part, this was caused by Roland's eagerness to present their new flagship keyboard synth as competition for the DX7. However, this meant that it fell between two stools. Despite velocity and pressure sensitivity, and many factory presets containing the letters 'D' and 'X' in succession, it could never be as bright or responsive as an FM keyboard. Yet, by appearing to sacrifice some of the depth and richness of traditional analogue synthesis, it lost the allegiance of those who were looking to Roland to continue the Jupiter series. Furthermore, its six-voice polyphony looked horribly limited alongside the Yamaha. In retrospect, the relative failure of the JX8P is a shame. Together with its PG800 programmer, it was a flexible and accessible synth, and thanks to innovative little tricks such as the ability to link the volume of DCO2 to the keyboard velocity (which is particularly useful when the oscillators are sync'ed) it generated a wide range of new and powerful sounds. It also excelled at Roland's traditional strong suits — strings, brass and pads — and many of its factory presets have remained part of the standard synth vocabulary for the ensuing two decades.
The other product released by the guitar factory was a guitar synth that used the sound engine developed for the JX3P. This was the GR700, sonically a huge leap forward from the GR300, but hobbled by a tracking system that was inferior to that of the previous generation. To accompany this, there was also a new guitar controller. Lovingly (or perhaps not so lovingly) dubbed 'the Dalek's handbag', the G707 came in red, black and silver, and had an unusual body shape that was said to eliminate unwanted neck resonances. It also sported an unconventional stabiliser that ran from the body to the headstock and this, Roland claimed, eliminated dead spots and improved tracking. But despite the striking shape of the G707, and the vastly increased synthesis capabilities of the GR700, most players still lamented the passing of the GR300. In the field of Rhythm Composers, the big news was Roland's first all-digital unit, the TR707. Its large LCD made pattern programming easier than ever before, and pointed the way to all the grid-based drum machines and software programs that were to follow. In addition, thanks to its 15 PCM samples and velocity sensitivity over MIDI, it was arguably the most realistic drum machine yet released. You could even re-map the sounds to different MIDI note numbers; something that we now take for granted, but which was radical at the time. Finally, I have to mention the MSQ700. The unmemorable name doesn't promise much, but in fact this was the world's first dedicated MIDI sequencer.
1985
In 1985, Roland established their first joint-venture company for three years (in New Zealand), and Roland DG took their first independent steps towards becoming an international corporation in their own right by establishing their first joint venture, Roland DG Benelux. But as far as products were concerned, it was a year of evolution rather than revolution, as the company built upon existing product ranges rather than releasing radical new ones. For example, the Juno technology was re-used in four new products: the Juno 106S (a Juno 106 with speakers), the HS60 'Synth Plus' (which was also a Juno 106 with speakers!), the EM101 desktop sound module, and the MKS7 rackmount module, of which more in the box on the far right.
Likewise, the JX8P sound engine was recycled in a bass guitar synthesizer, the GR77B. This had its own controller, the G77, which also featured a stabiliser bar and was clearly a slightly larger partner to the G707 launched the previous year. Roland were also expanding their range of rhythm products. They had announced the previous year that they were entering the market for full-sized electronic drum kits, but development of these had clearly been slower than expected. When the PAD8 'Octapad' arrived, it was not a kit, but rather a single unit divided into eight sections, each of which transmitted a MIDI note number. The pads offered programmable velocity sensitivity, minimum velocity, and gate times, which appealed to 'real' drummers, and the Octapad soon became a fixture in the kits of the rich and famous. Unfortunately, the same could not be said of the DDR30 sound module that partnered it. Offering just four variations on each of six sounds — kick drum, snare drum, and four tom-toms — it was far too limited, and disappeared almost without trace. Elsewhere, there was another keyboard controller, the MKB200, Roland's first 'sling-on' MIDI keyboard controller, the AXIS1, plus a plethora of useful little MIDI boxes. Originally part of the Boss stable, these first appeared as the Boss MI-10 MIDI/CV converter, the MI-30 filter/converter, the MI-40 MIDI selector, and the MI-50 output selector. However, once adopted by Roland, they became world-famous as the MPU101, MPU103, MPU104 and MPU105. Another Boss product range worthy of note, the Microrack series was a neat combination of half-width units that you could mount side-by-side on a dedicated tray, the RAP10, or in their own miniature rack, the BMR5. In addition to the PCB4 power supply, there were initially six units in the range. These offered compression, limiting, EQ, delay, phasing and flanging. Never as successful as the stomp boxes, these nonetheless spawned further series of half-width modules that became mainstays of the Boss range. Roland also showed their intention to compete at the upper end of the market for digital effects by releasing the SRV2000 reverb and the SDE2500 delay, which have remained popular to this day. But perhaps the biggest news of the year was the demise of the enormously successful Juno synthesizers and their replacement by two new low-cost keyboards, the Alpha Juno 1 and Juno 2. The Juno 1 was the baby of the pair, with a four-octave keyboard that was neither velocity nor pressure sensitive. In contrast, the Juno 2 had a five-octave keyboard with both. Both models offered many improvements over the original Junos, with new programming and performance capabilities, backlit screens, an external programmer (the PG300) and, on the Juno 2, a cartridge slot for storing patches. Sonically, they were very different from their predecessors, with sophisticated DCOs that offered 14 basic waveforms including pulse-width modulation of both the pulse and sawtooth waves, and six sub-oscillator options. Many of these additional waveforms were harmonically complex, and they made possible timbres that sounded more 'digital' than any previous Roland synthesizer. Nevertheless, the Alphas retained the original Junos' ability to mix a pulse wave, a sawtooth and a sub-oscillator for lush 'analogue' sounds. Unfortunately, their filters were unable to self-oscillate, so several traditional Juno sounds became unobtainable. Nonetheless, both synths excelled at orchestral and string patches, brass ensembles, and pads. They also produced some remarkably useable lead patches, surprisingly good organs, a range of bright, percussive and FM-esque sounds, and some very fat basses. Overall, the Alphas were excellent packages, but the world appeared unmoved and, despite healthy sales, they were never held in as high regard as their predecessors. However, they did achieve something noteworthy. In March 1986, they were the first Roland products to be reviewed in a certain UK-based hi-tech music magazine, which had started publication five months earlier.
Epilogue In 1979, Ikutaro Kakehashi published his own translation of a book called Synthesis, which had been written three years earlier by Herb Deutsch of Moog Music. At the time, Moog Music was still an icon of synthesizer design and manufacture, even though Bob Moog himself had left the company some years earlier. But, by 1985, Moog had gone out of business, whereas Kakehashi's Roland Corporation had struggled against a tide of digital synthesis to become and remain one of the dominant forces in synth manufacture. Nonetheless, it was obvious to everyone — customers included — that Roland could not maintain their position for much longer if they remained wedded to analogue technology. Inevitably, Ikutaro Kakehashi had recognised this long before, and the wheels had been turning in the research laboratories of Hamamatsu for some years. It was time for something new, and 1986 was to be a turning point for Roland, in terms of both its product lines and its corporate structure. It was also to mark the start of a golden age for the company, one that would last for half a decade until the recession of the early 1990s. So that's where we'll pick up the story next month.
Published in SOS December 2004 | Tuesday 9th February 2010 |
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