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IMSTA FESTA hits SAE London on May 25

Organisers promise a 'day of celebration' for software-based music technology

The first UK-based IMSTA FESTA takes place on May 25th at SAE London, from 11am to 6pm.The first UK-based IMSTA FESTA takes place on May 25th at SAE London, from 11am to 6pm.

The International Music Software Trade Association exists to promote the use of legally bought music software, but does it in as fun a way as possible by running free events all over the world where, as they put it, they bring "music-makers together in an environment where they can network, interact, and learn from industry experts and each other face-to-face." IMSTA FESTA (as these events are known) started in Tokyo and New York in 2009, came to Europe for the first time in 2017 with a now-annual event in Berlin, and on May 25, will be held in the UK for the first time, at the SAE Institute in North London.

The one-day event runs from 11am to 6pm and includes an exhibition of the latest music software from 24 participating software houses, production and songwriting critique sessions, a songwriting competition (the winner nets an opportunity to record their composition at Black Rock Studios, Santorini, Greece), and a programme of afternoon tech masterclasses run by manufacturers including Celemony, Presonus, Fabfilter and Steinberg. At midday, Grammy-winning singer/songwriter Lady V will deliver the IMSTA FESTA keynote address. Entry is free but requires registration: see the link at the end of this item for details. For more information on IMSTA FESTA, see the video below.

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