In association with Sound On Sound, Music Expo, the dedicated conference for music creatives, held its third event in Miami to great acclaim on Saturday March 30th, at the SAE Institute in the city. In addition to the support from producers, engineers and the music technology industry which has been a feature of all Music Expo events until now, including sponsorship, seminar programme and showcase participation from recording technology manufacturers such as Yamaha and Steinberg, this was the first Expo to receive support from the recording industry directly. The seminar programme reflected this, with valued masterclasses not only from Steinberg, Leapwing Audio and iZotope, but also discussion panels on industry matters including copyright, licensing revenue and legal experts from Interscope Records, Pandora, SoundExchange and Sony Music Latin amongst others.
The expansion added a broader dimension to well-attended events like the discussion session on the recent success of Urbano music (a hot topic in Florida...!), which, as well as Grammy-winning producer/engineer Paul 'Echo' Irizarry and producers Guillermo Lefeld and James Joubran of Hit Central Records, also featured music-business lawyers like Angie Martinez and A&R Txema Rosique from Warner Chappell (see picture above). In addition there were the usual excellent tech masterclasses from the likes of the events keynote speaker Gary Noble (Nas, Amy Winehouse) The Pushers (Kendrick Lamar, John Legend) and Frank Socorro (Mary J Blige, Cee-Lo) and the open 'Ask Me Anything' sessions where general questions are welcomed from attendees (see below). This was also the first event at which Music Expo were officially partnering with SoundGirls, the US-based organisation dedicated to supporting and connecting women working in pro audio and music production.
Music Expo will return on September 21 for a one-day conference in Nashville and November 9-10 for a two-day event in San Francisco, both of which will be held at the SAE Institutes in their respective locations. Tickets are on sale now at the Music Expo website, with a 20 percent discount for SOS readers using the promo code SOSMX2019 at purchase.