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Novation pop up in London's East End

Temporary shop serves as hub for music-making events, product seminars... and synth sales!

Novation's pop-up shop in Bethnal Green is open until just before Christmas.Novation's pop-up shop in Bethnal Green is open until just before Christmas.

Novation have set up a pop-up shop in Bethnal Green, East London, where they have taken over an empty retail space until December. Novation London, as it's known, is a little bit like Elektron's similar (but more permanent) retail space in Berlin, which SOS visited while there for Superbooth 2019: part meeting space, part venue for musical and cultural performances and workshop, technical or educative events, and of course it's also part retail outlet.

The compact store frontage belies the amount of space inside, which is perfect for product demos, technical workshops, charity presentations, DJ sets and musical performances — all of which will be taking place at the shop during its existence.The compact store frontage belies the amount of space inside, which is perfect for product demos, technical workshops, charity presentations, DJ sets and musical performances — all of which will be taking place at the shop during its existence.

You can sample all the latest Novation kit there, including the recently launched controllers, the Launchpad X and Launchpad Mini Mk3. There's even an in-house barista so you can grab a coffee while you check it out!
Should you fancy a coffee, a new T-shirt and a synth all at once... this is the place for you.Should you fancy a coffee, a new T-shirt and a synth all at once... this is the place for you.

For a full list of all the seminars, meetings, talks and performances, check out the link below — there's something happening most days between now and just before Christmas. Novation London can be found at 133-135 Bethnal Green Road, London E2 7DG until December 22nd. The nearest tube stations are Liverpool Street, Old Street and Shoreditch.

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