VDR - What Is It?
SOUND ON SOUND has introduced a much-requested new section to our popular, high ranking, soundonsound.com website, and we call it the VIDEO DEMO ROOM.
As a Manufacturer or brand Distributor, your marketing and product evangelists are regularly creating wonderful 'How To' explainer videos and info-packed video guides for New Product releases and adding to them throughout the lifespan of that product. Typically, these are uploaded to YouTube or Vimeo where they remain in perpetuity (or until your marketing team elects to take them down). Many of you frequently link to these videos and embed them in your own website/microsite, and promote them to your own mailing lists. Nothing wrong with this approach — we all do it! And YouTube video storage is free, of course.
VIDEO DEMO ROOM enhances what you do and lets your marketing team add a powerful, low-cost, highly-targeted video resource into the digital marketing mix that will remain on the popular SOS site for as long as your original video remains public — 1 year, 3 years, 5 years... You decide.
All for a small per-video budget-friendly one-time fee that will not break the bank and encourages your company to easily and quickly curate your own SOS VDR channel !
Why Do I Need To Put My Videos On SOS?
Once the initial flurry of activity has occurred around product launch time, it's rare that even frequent users of those video platforms seek out content on the topics they are most interested in. Why? Because YouTube caters for every subject known to mankind and is simply overwhelming!
If you thought getting listed on Page 1 of Google SERPs was difficult, YouTube is an order of magnitude more difficult — especially if your video's Title is not optimised for your market sector and is too generic — type 'mixer' into YouTube search and see how many kitchen food mixer videos pop up! — it's the classic case of 'can't see the wood for the trees'.
How can VIDEO DEMO ROOM help you?
VDR allows marketers to have a different video Title and Subtitle of your choice (per video), irrespective of your existing YouTube title (and who dares change titles on YT once they have gained viewer traction?). This alone makes it better at attracting key SOUND ON SOUND readers when they are browsing VIDEO DEMO ROOM directly (we use your VDR Title for the SOS web page title created when you book each VDR video) and it becomes quickly discoverable in SOS Search and Google/Bing Search, thanks to bonus taxonomy tagging we add to each of your VDR videos. Being an established, authoritative audio/music technology site since 1998, with over 2.3 Million backlinks, Google's powerful bots index soundonsound.com three or more times every day, harvesting content to deliver in Google search results.
According to YouTube statistics, a staggering 720,000 hours of new video are uploaded every day to YouTube! So your company's Videos need as much help to get watched as possible...
On YouTube, those carefully crafted and scripted videos in which your team have invested so much time and effort are competing for eyeballs and wallets on a global TV channel that expands by the minute — in fact, according to YouTube statistics, a staggering 720,000 hours of new video are uploaded every day to YouTube! To put this in perspective, it would take you close to 82 years to watch every video uploaded to YouTube each hour.
So don't you think your company's Videos need as much help to get watched as possible? That's why we created VIDEO DEMO ROOM for you and your business needs to centralise relevant video content in one place for SOS readers to absorb. Remember, the SOS website gets in excess of 1.1 Million unique visitors every single month.
There is no better way to put your great video content in front of your core audience — ie. SOUND ON SOUND readers who are always interested in new gear. We embed each video you book on its own channel page, dedicated to your brand, and it stays there forever paying dividends on your VDR investment and adding 24/7 bonus Views to your own YouTube channel statistics.
Benefits Of Using VIDEO DEMO ROOM
Fabulous ROI — low cost, budget-friendly, per video one-time fee. Your video stays in our VIDEO DEMO ROOM forever.
- SOS will continuously promote VIDEO DEMO ROOM's existence on our social channels, in our SOS Forum, in monthly subscriber SOS eBlasts and in our weekly SOS News eBlasts. All at no extra cost to your company — just pay one small Booking Fee per video and that's it.
- Link directly to your specific video on VDR (each one gets its own web page built automatically from the data you submit to us) or to your automatically-generated VDR Manufacturer landing page.
- Quick to activate — Pay per Video via the SOS Online Store's VDR Department, choose STANDARD or PREMIUM service per video, and instantly gain access to our online Booking Form. Complete this and submit for each video.
- Newly-submitted Videos are checked by a human and go live on soundonsound.com/video-demo-room within 1 business day (please allow 3 days over weekends/holidays).
- Submitted Videos reside on your source Video hosting platform (YouTube or Vimeo) but all 'plays' on the VIDEO DEMO ROOM pages will count as legitimate Views in your YouTube/Vimeo stats.
- You remain in control — only your Team have access to your YouTube or Vimeo channel's back office. Just provide a share link.
Need to remove a video from your public YouTube/Vimeo platform? Rather than breaking the embed link to SOS VDR, contact SOS and request we take down your Video Demo Room video also. We'll be happy to oblige.