Edinburgh-based independent music store Red Dog Music, the self-styled ‘friendly music store’, has announced a unique partnership with Relentless Energy Drink. The partnership will see them opening a pop-up concept store on London’s iconic Tin Pan Alley. The store, at 5 Denmark Street will feature a hands-on musical equipment demo area showcasing both entry-level and high end studio, DJ, and instrument brands including Focusrite, Novation, Arturia, Moog, Korg, Yamaha, Sontronics, Adam, Blackstar amps, RME and Diezel amps.
Regular events are planned that will draw customers in to the store and surrounding area, and members of Red Dog Music staff will be on hand to offer product demonstrations and advice.
Red Dog Music will be working with a select few partners in the MI industry to showcase the best, most exciting products to a whole new range of potential customers. The store will also act as a marketing suite and drop-in centre for Relentless’ growing list of brand ambassadors, including Radio 1 DJ Zane Lowe. The store is due to open its doors today.
