Our mix guru shares his tips for keeping clients happy.
While it’s clearly important to discuss the processes and techniques of mixing, the task of managing a mixing project is often overlooked. Knowing your way around an EQ is obviously crucial to success, but if you don’t apply at least a little focus on project management then all your hard work can end up being for nothing. Here are some steps you can take to ensure a smooth mix process for you and your clients.
- Ask yourself if the project is a good musical fit for you. It’s very tempting to take any offer that comes your way, but the reputational damage of doing a bad job isn’t worth it. Remember, your reputation is all you have: it’s the currency that you use to get more work. If you don’t know any of the references that a prospective client mentions, you’re probably the wrong person for the job. Turn it down or, better still, recommend a friend who you think would be a good fit. This is a double win: your reputation as a pro is enhanced, and now your mate owes you a favour!
- Discuss your client’s influences. You need to be clear what you’re aiming for sonically. I recommend asking for a playlist of around 10 tracks which point you in the right direction (someone once sent me over 300 songs to reference... Quite a wide palette to choose from!). Ask for an accompanying email as well, with...