Following a successful in-person return in 2024, Music Expo have officially announced their 2025 event. Presented by Focusrite and held in association with Sound On Sound, the event will take place on 14–15 November 2025 at a new venue: The Midway SF, one of San Francisco’s top destinations for music, art and culture.
Music Expo 25 will welcome over 750 attendees, and will host an array of award-winning DJs, producers, artists, engineers, songwriters, industry tastemakers and leading technology brands.
This year also sees the organisers introduce a new two-day format:
- Day 1 (Friday 14 November): a half-day dedicated to songwriting workshops, led by award-winning artists, producers and songwriters.
- Day 2 (Saturday, 15 November): The full conference and expo experience, featuring masterclasses, panel discussions, hands-on gear demos, one-on-one mentoring, networking sessions and immersive audio programming.
Music Expo attendees will have a chance to get hands-on with a huge range of pro-audio gear.Photo: James CortesMusic Expo 25 will explore five major themes: Electronic Music Production, The Art of Songwriting, Immersive Audio Recording and Mixing, Artist Development & Career Growth and AI and the Future of Music Creation. This year also marks the addition of new official conference sponsors. Audeze returns as the official headphone partner, offering attendees the chance to try out to their award-winning professional headphones. ROLI and Steinberg are set join with interactive software and gear experiences, while new breakout sponsors include Neumann and Output. Once again, Focusrite Group return as the event’s Title Sponsor.
“After last year’s sold-out edition, we had the ambition to grow Music Expo while retaining what makes it special: its friendly atmosphere, inclusivity, and impact on attendees’ development opportunities. Partnering with The Midway allows us to expand our reach and offer even more immersive, hands-on experiences, while preserving the community spirit that Music Expo is known and loved for. I’m incredibly grateful to our partners, whose support elevates the event and demonstrates their commitment to empowering the music-making community.” - Loïc Maestracci, Founder, Music Expo
Attendees will have the opportunity to share demos and receive feedback from professionals, connect with like-minded creatives, and try out the latest gear in a collaborative, hands-on environment with leading experts. Attendees can expect product demos from leading brands such as ADAM Audio, Audeze, Audigo Labs, Focusrite, FSK Audio, IK Multimedia, KALI Audio, Oberheim, Output, Neumann, Novation, ROLI, Sennheiser, Sequential, Steinberg, Sonarworks, Solid State Logic and Warm Audio, with new partners being added regularly. Music Expo have also partnered with The MIDI Association, San Francisco Music Conservatory, West Coast Songwriters Association, Neon Owl, Balanced Breakfast, Girls Behind The Rock Show, Glow Marketing and Studio X. Full programming and speaker line-ups are due to be announced soon.
“We’re thrilled that Focusrite Group is returning as the Title Sponsor of Music Expo, bringing together our brands — Focusrite, Novation, ADAM Audio, Sequential and Oberheim — to showcase how they work synchronously to enhance audio production workflows. Music Expo offers a unique opportunity to connect with a passionate, diverse audience, share our latest innovations, and spark creative conversations. This year, we’re excited to expand our involvement by powering a 1,700-square-foot immersive audio room with ADAM Audio’s award-winning a Series monitors connected to Focusrite’s Red and RedNet solutions, offering hands-on workshops, spatial audio sessions and real-time feedback in a pro-grade environment.” - Hannah Bliss, Vice President of Marketing, Focusrite Group
Piper Payne, Elaine Ryan, Matt Boudreau and Elaine Huang delivering a panel talk at Music Expo 2024.Photo: Leo Lin
Tickets
Early bird tickets are now on sale, starting at $49 (50% off General Admission), with a limited number of VIP tickets available for $199. The following tickets are available:
- 1-Day Pass: Full access to all sessions and exhibitions on Saturday 15 November 2025.
- 2-Day Pass: Access to the Songwriting Workshop on Friday 14 November 2025 and full access to all sessions and exhibitions on Saturday 15 November 2025.
- 2-Day VIP Pass: Access to the Songwriting Workshop on Friday 14 November 2025, full access to all sessions, exhibitions and the VIP lounge on Saturday 15 November 2025.
Tickets can be purchased here.
Music Expo are kindly offering SOS readers a 15% discount on their tickets — it can be obtained by entering the code SOS15 during checkout .
