Ahead of Music Expo 25, the show’s organisers have released the first wave of programming and speakers scheduled for this year’s event. Taking place on 14 – 15 November 2025 at The Midway SF, San Francisco, CA, the annual conference brings together some of the biggest names in the pro-audio industry for two days of workshops, panel talks, gear demos, networking and more.
Under the theme of “Create. Connect. Grow.”, this year’s programming promises to elevate every attendee's journey, whether they’re producing tracks, building fan bases, or preparing for the next wave of tech-powered music innovation. Presented by Focusrite Group, in partnership with Sound on Sound, Steinberg, Audeze, ROLI and The Midway SF, the line-up includes the following programming highlights:
Songwriting Workshops
Presented by Neumann and Output
Friday will kick off with a focus on songwriting techniques that transform raw ideas into unforgettable hits. Join acclaimed songwriters from West Coast Songwriters Association as they unpack the craft of hit-making. Songwriting Coach Jai Josefs, returns with his signature sessions, including How to Turn a Good Song into a Great Song and the interactive SongShop Live! feedback clinic. A keynote conversation on Success in Songwriting will cap off the theme (award-winning speaker to be announced).
Artist Development & Ai In Music
Neon Owl will offer attendees a unique opportunity to receive career advice and direct feedback on their music during a Demo Listening Party & Feedback Session featuring tastemakers from Empire Dance, Create Music Group and LabelWorx North America.
Exploring the cutting edge of creativity, sessions like AI and Music Creation: Beyond the Plugin: AI as a Creative Partner will feature leaders from Splice, Output and Audioshake, showcasing how AI is reshaping the music production process from ideation to delivery.
Additionally, the session Everyone is High, Drunk or Distracted: Market Accordingly — featuring Balance Breakfast and Public Display PR — will tackle how artists can effectively market in a world flooded with distractions.
Lastly, Sync Sessions will walk artists through the business of licensing music for film, TV, advertising and games, with expert guidance from Sonnet Simmons, Michael Gross, Todd Porter and Elaine Ryan.
Electronic Music Production
Designed for beatmakers and producers at every level, these sessions will feature Fast and Furious R&B Vocal Recording with Studio X Recording founder, artist and engineer Karina Flonnoy. Other highlights include Intuitive Creativity in Music Production with Chrissy Tignor, a look at MPE and the Future of Keyboard Performance with touring artist Sam Gutman, a Production Masterclass with JVNA that promises next-level modern production techniques and more.
Immersive Audio Sessions
Presented by ADAM Audio
Step into the future of sound with a full suite of immersive audio programming. Join J Clark for The Art & Strategy of Mixing in Dolby Atmos, and Michael Romanowski for sessions on Immersive Mix Breakdowns and Mastering in Immersive/Future Format. Heidi Trefethen will share how new tech is democratising spatial audio in Immersive Audio for All. A special Immersive Listening Session will close the theme, offering live feedback from Romanowski, Matt Boudreau and John Merchant.
Additionally a special panel on Modern Music Production and Engineering featuring Natalie Bibby and Marcela Rada will spotlight the evolving tools, workflows, and creative philosophies shaping today’s top tracks.
“This year, nearly 50% of our speakers are women, a milestone that truly sets Music Expo apart. Our goal has always been to showcase the diversity and creativity of today’s music makers.” - Loïc Maestracci, Founder, Music Expo
Exhibitors & Gear Demos
In addition to the programming, attendees will be able to get their hands on new products products from leading brands like ADAM Audio, Audeze, Audigo Labs, Blipblox, Crescendo Research, Envelop, Focusrite, FSK Audio, IK Multimedia, KALI Audio, Neumann, Novation, Oberheim, Output, ROLI, Sennheiser, Sequential, Solid State Logic, Sonarworks, Steinberg and Warm Audio, with more new partners still to be announced ahead of the show.
Tickets
Tickets are available now via the link below. There are 1-Day, 2-Day and VIP options available — discounts of up to 35% are available for those who purchase their tickets before 15 October 2025.
