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NAMM 2024: Oeksound unveil Bloom

Adaptive tone shaper added to plug-in line

Oeksound Bloom plug-in.

Oeksound, a producer of high-quality professional audio plug-ins and the creator of Soothe2 and Spiff, has announced their latest plug-in, Bloom, set to be released in the coming months.

Bloom is an adaptive tone shaper. It examines the nature of a signal and implements corrections to the perceived tonal balance, resulting in a smoother and more polished sound. This allows users to mould the tone and character of a track, for instance by adding warmth, brightness, or clarity. Bloom's adjustments are dynamic and context-aware, making the plug-in easy and intuitive to use (like the company's award-winning sister products) and helps maintain a natural sound even when making significant changes.

"Soothe led the way in a paradigm shift in what audio professionals expect from their tools, leading to more automated processes in audio production, and transitioning from technical process-centric products to more solution-oriented processors. We believe that Bloom is the natural next step in this direction, introducing adaptive processing to every channel in your project." - Olli Keskinen, Founder of Oeksound Ltd.

When its primary amount control is increased, Bloom strives to make the sound more balanced. It achieves this in a context-aware manner, continually changing based on input, and has been fine-tuned by Oeksound's engineers. The result can serve as an efficient starting point in the mixing process, offering a quick way to smooth out and refine the tonal characteristics of a sound.

Four frequency balance sliders can be used to further shape the tone to taste, enabling both minor adjustments and significant transformations. These sliders alter the overall tonal balance that Bloom is working towards, rather than making absolute cuts or boosts as found in an EQ. An additional squash mode activates a form of frequency-dependent compression. Other features include attack and release controls, mid/side functionality, and low latency mode.

"Bloom does what people often do with an EQ, but automates a lot of the manual work, especially when working with changing material. It can also be more transparent than an EQ because of its adaptive nature. Instead of static filters, Bloom calibrates boosts and cuts in real-time to match the actual need at that moment." - Tommi Gröhn, DSP developer, co-founder of Oeksound Ltd.

Bloom is Oeksound's first studio plug-in in four years, following Soothe (2016), Spiff (2018), and Soothe2 (2020). Its philosophy is similar to Oeksound's previous plug-ins: using highly efficient algorithms, fine-tuned by ear, to shape audio in quick and musical ways. But Bloom moves away from explicit problem solving and towards colour and tone shaping. It can be used to fix audio, but also to sculpt it creatively.

Availability

Bloom will be available in VST3, AU, and AAX formats.

https://www.oeksound.com

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