David Verney [Mmus BA Hons, FdA, CertHE] is a UK-based musician, author and marketing expert who forms one half of EDM duo, Krannaken, and regularly shares his knowledge and expertise through a combination of blog posts and videos. He’s also the author of The Complete Guide To Music Marketing, an eBook originally created in 2019 that has most recently been treated to a sixth edition.
Updated to ensure it remains current, this eBook's 249 pages are packed with advice and resources gathered over the course of David’s career, information which he says will be especially valuable to new and aspiring musicians.
A total of 15 chapers cover everything from setting goals and putting together a business plan, through to online and offline marketing strategies, music distribution, alternative income streams and much more.
Chapters
- Chapter 1: Planning for Your Music Business
- Chapter 2: Offline Music Marketing Strategies
- Chapter 3: Offline Networking
- Chapter 4: Online Networking
- Chapter 5: Your Artist Website
- Chapter 6: Stock Music
- Chapter 7: Submitting Music to DJ Pools
- Chapter 8: Blogging
- Chapter 9: Artificial Intelligence
- Chapter 10: Social Media
- Chapter 11: Being an Independent
- Chapter 12: Distribution Channels
- Chapter 13: Websites for Musicians
- Chapter 14: Other Ways for Music Artists to Make Money
- Chapter 15: Further Learning
Availability
The Complete Guide To Music Marketing 2025 is available now, and can be purchased directly from David’s website, priced at $12.99. You can also sign up to his mailing list and receive the first two chapters for free from this page.
