InMusic, a global leader in music production, software and consumer electronics brands, today announced the appointment of Patrick Sullivan as President reporting directly to CEO Jack O’Donnell. Sullivan joins inMusic from Guitar Center Corporation and brings significant experience in merchandising music technology brands.
In his new role, Sullivan will lead inMusic’s dynamic team during a time of exploding growth across the enterprise’s growing roster of 16 companies that span categories ranging from keyboards, electronic percussion, DJ hardware and software, recording hardware and software, performance loudspeakers/studio monitors/headphones, amplifiers/media players/signal distribution, lighting and consumer electronics.
Sullivan joined Guitar Center Corporation in 2003, most recently serving as Vice President of Merchandising, overseeing live sound, recording, keyboard, DJ, consumer electronics and software business divisions across all channels and properties, including Guitar Center Stores, Musicians’ Friend, M123.com and WWBW.com as well as Guitar Center’s B2B division of Professional Audio and Visual Design Install resellers.
Under Sullivan’s leadership, the technology merchandising division strategically expanded its category portfolio, re-imagined the in-store interactive merchandising experience, and co-designed the promotional marketing activity.
"I am honoured to take on this new role and look forward to partnering with Jack and our talented senior leadership team to continue the unprecedented growth trajectory of InMusic Brands. Together, we will dedicate ourselves to bringing game-changing technologies and instruments to our customers."
InMusic (inMusic) is a family of 16 premier brands that includes AIR Music Technology®, Akai Professional®, Alesis®, Alto Professional®, Denon DJ®, Denon Professional®, HeadRush®, ION Audio®, M-Audio®, Marantz Professional®, Marq Lighting®, MixMeister®, Numark®, Rane®, Sonivox® and Sound Switch™.