Rode have announced the acquisition of American pro audio manufacturer Mackie, a move which they say represents a new chapter in their evolution and establishes their parent company, The Freedman Group, as one of the world’s most well-rounded pro audio companies.
The group say that Mackie’s brand, manufacturing and operations will remain the same following the acquisition, and that the two companies will be able to benefit from combined IP, infrastructure and resources. As a result, the group’s extended product range will allow them to offer end-to-end solutions to a much wider range of customers, from musicians setting up a home studio to professionals working in live sound.
The companies have released the following statements:
“I am absolutely thrilled to welcome Mackie to The Freedman Group’s roster of iconic audio brands. They are true legends, with a pedigree of live sound expertise that is simply unmatched. Today, Rode and Mackie are both leaders in audio, and we share the same passion for creating innovative, high-quality products with a strong customer focus. With this acquisition, The Freedman Group is now a premier audio technology company offering world-class products to an even wider range of customers, from up-and-coming content creators to professionals working in live production and everyone in-between.” - Peter Freedman, founder and chairman of The Freedman Group
“The entire Mackie team is excited to be joining forces with Peter, Damien and their incredible crew. Having worked in the audio industry for many years, I have always held Rode in high esteem. Their manufacturing capability and technology leadership is second to none in pro audio and I think they are the perfect partner to help Mackie expand as we enter an exciting new chapter in our history. Also, the timing could not be better. We have an incredible product roadmap ahead of us, which we’ll be making some big announcements for leading up to NAMM 24. This is an extremely exciting time for Mackie, and we couldn’t be happier doing all of this alongside the Rode team.” - Alex Nelson, CEO of Mackie