Yamaha’s flagship music store, Yamaha Music London, has launched a new retail space within its flagship Wardour Street store. Yamaha Music London is inviting professional musicians and beginners alike to explore the new zone which showcases Yamaha’s latest music-creation products ranging from guitars and the extensive Line 6 range, through to drums, synthesizers, pro audio equipment and music production gear.
The updated visual identity, which features many nods to traditional Japanese design, will be introduced across Yamaha retail spaces and point of sales fixtures across Europe from 2018 onwards.
Yamaha Store Manager Nigel Hill explains: “We are the only Yamaha music store outside of Japan… [and] we are inviting our customers to put the new area and our products to the test... Our team of pro musos are always on hand for a strum and a chat. They may even join in with you for a jam session.”