Music Expo have officially announced the programming highlights for their upcoming San Francisco event. Returning for its tenth year, Music Expo San Francisco will feature over 30 Grammy-winning producers, engineers, songwriters and music artists along with a whole host of leading technology brands, all convening for a full day of programming, networking and panel discussions. This year, the event will revolve around three major themes:
- Music and AI
- Spatial Audio and Virtual Reality
- Artistry and Connection
Special guest Otis McDonald will kick off the day with a general session and talk about music partnerships with tech companies, leading a discussion about royalty-free libraries for Facebook and YouTube, and how they can lead to additional revenue and new opportunities. As a newly added conference sponsor and leading technology brand, Avid will present at Music Expo San Francisco, showcasing their latest solutions.
Programme Highlights
Immersive Audio Sessions - Presented by Neumann and ASG
Explore the tools and technology used to set up a studio session and be immersed in the music production process as Producers offer mix breakdowns of tracks and guide you through their decision-making processes.
- Getting Started with Dolby Atmos (John Scanlon, Ben Givarz)
- Discover the Art of Immersive Music Production (Nahuel Bronzini and Cigarbox Man)
- Deep Dive into a Dolby Atmos Mix (Matt Boudreau)
- Hands-On Learning: How to get Started on Logic Pro with Dolby Institute
- From Mix to Master to Deliverables (Michael Romanowski)
- Hands-On Learning: How to get Started on Avid Pro Tools and Logic Pro with Dolby Institute
- Immersive Listening Session (Michael Romanowski and Leslie Ann Jones)
Music Business Sessions
Explore various areas of the music industry including streaming, sync, AI, marketing, placing your music in visual media such as games and film, and the dynamic landscape of revenue opportunities.
- Beyond Streaming: Alternative Outlets for Your Music (Steve Horowitz, Sonia Mokhtari, Sami Freeman, and Jerome Rossen)
- How to Get Your Songs Signed for Sync (Sonnet Simmons)
- Diversify and Thrive: Innovative Revenue Streams in the Music Industry (Matt Boudreau, Piper Payne, Elaine Ryan). Attendees will have the opportunity to pitch their own creative business ideas to our panelists in a ‘Shark Tank-style’ session and receive invaluable feedback on their entrepreneurial vision
- Practical AI in Music Business (Tommy Speer Jr., Saul Spady, Sonnet Simmons, Stefan Aronsen, Jenn Knight)
- Practical Marketing For Artists (Kenya Moses, Joi Rhone, Tiffany Wilson, Elaine Huang)
- Speed Up Music Creation and Production with AI
- Recommendation for Delivery of Recorded Music Projects by the Recording Academy
Creative Sessions - Presented by Kali Audio and Audigo Labs
With a focus on music creation, content will focus on songwriting, setting up your studio for optimal sound, efficient workflow strategies, tips and tricks on how to enhance a vocal performance in the studio, the process of pre-production to final mixes and more.
- Setting Up a Room From Zero (Kali Audio’s Director of Marketing, Nate Baglyos)
- The Ten Biggest Mistakes Songwriters Make and How To Avoid Them (Jai Josefs)
- Vocal Vision (Blake Cline)
- The Art of Synthesizers: History, Innovation and Musical Expression (Guido Salaya)
- Producing Rock Songs - From Pre-Production to Final Mix (Jacob Light)
- DAWless Workshop (Trovarsi)
- Fast and Furious Workflow (Otis McDonald)
- Behind The Harmonies: Techniques to be the Session Singer They Will Hire Again (Briget Boyle)
- Pro-Tips with Game Music (Matt Levine)
Click here to explore the full exciting programme.
Music Expo San Francisco 2024 is presented by Focusrite Group and in association with Sound On Sound, Produce Like a Pro and Avid. Breakout sponsors include: Neumann, KALI Audio, Advanced Systems Groups (ASG) and Audigo Labs. Exhibiting sponsors include: Leapwing Audio, Audeze, Audient, GS Music and Warm Audio. Curation partners include: Dolby, Coast Mastering and San Francisco Conservatory of Music (SFCM). Community sponsors are Hyde Street Studios and SF-EMM, with publicity and media services provided by Pitch Candy PR.
Tickets
Early Bird tickets for the event are currently on sale for $59 (25% off General Admission) and limited VIP tickets are available for $149. SOS readers are eligible for a 15% discount, which can be obtained by using the discount code SOS2024 at checkout. But hurry, you only have a day or so left to book!
