When it comes to pitching music to TV executives, there are only two golden rules. The first is to meet the brief, however sketchy it might be. The second? Never, ever try to be cool.
As they celebrate 20 years in the business, sample library pioneers EastWest are on the verge of relaunching LA's legendary United-Western studio complex. They've also developed an innovative sample-playback engine to power their next generation of virtual instruments.
Get a few commissions under your belt and you might start to think you're a big name in the world of music for the media. But as far as the people who make television are concerned, there's no such thing...
As the recent demise of Tascam's Gigastudio has highlighted, having a piece of software that has been a major part of your life for several years suddenly cease development can be a real wake?up call.
Renowned TV composer Paul Farrer begins a new series of despatches from the front line by asking: what sort of person do you have to be to succeed in the cut-throat world of music for the media?
If digital cameras can automate more and more functions to make it easier for the layperson to obtain quality results, then why not apply the same thinking to recording gear?
More and more music producers are turning to 'virtual drummer' software to help them realise authentic-sounding drum tracks. We caught up with some of the people behind the leading applications, to find out why this new software genre has appeared and how it might develop in the future.