Helmuts Bems - Sonarworks Co-founder, CEO
Helmuts Bems, Co-Founder and CEO of Sonarworks, joins Sam Inglis to discuss the findings of their recent AI survey. The conversation explores differing industry perspectives on generative versus assistive AI and provides insight into the extent to which professional musicians are already adopting these emerging technologies.
Show Notes
Chapters
00:00 - Introduction
00:33 - A Data-Driven Audio Company
04:56 - Assistive Vs Generative AI
07:36 - New Categories Of Tools
08:27 - Early Adoption OF AI Tools
12:50 - Negative Or Neutral Tensions
18:37 - Tackling Ethical Issues
21:25 - Where Music Production Is Heading
26:33 - The Impact Across Industries And Musical Genres
33:05 - Changes In Music Consumption
37:08 - How Technology Has Shaped Music
42:41 - AI As A Huge Industry Disruption
Further Information
For more insights and data read the related article. https://www.soundonsound.com/music-business/ai-music-tech-2026
Full Report (PDF): https://blog-uploads.nyc3.digitaloceanspaces.com/2026/01/ai-music-production-skills-report-2026-sonarworks.pdf
Sonarworks Blog (Short Version): https://www.sonarworks.com/blog/research/future-music-production-human-producer-survey-2026
Sonarworks Biog
Sonarworks is an award-winning audio technology company redefining how creators and listeners experience sound. With patented calibration and AI-powered tools trusted by over 300,000 studios worldwide, Sonarworks delivers consistent, reference-grade audio across every environment and workflow.
https://www.sonarworks.com/blog
Helmuts Bems (Co-founder, CEO) - Biog
A serial entrepreneur with experience of taking companies from 0 to hero. Gifted with exceptional strategic planning, team building, and visionary skills. Previous experience in Venture Capital. Driven by big challenges in life, passionate about yoga and extreme sports like mountaineering and kite-surfing.
Interviewer: Sam Inglis - Biog
Editor In Chief Sam Inglis has been with Sound On Sound for more than 24 years. He is a recording engineer, producer, songwriter and folk musician who studies the traditional songs of England and Scotland, and is the author of two books: Neil Young's Harvest (Bloomsbury, 2003) and Teach Yourself Songwriting (Hodder, 2006).
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